Chinese factories found the secret to breaking the circle on TikTok, with a single video played 145 million times!

Fan Bingbing, Xiao Yangge, Simba ...It has become a trend for Chinese companies to go global through TikTok. Relevant statistics show that as of July this year, the number of TikTok users in the United States has reached 120.5 million, and the number of users in Indonesia and Brazil has reached 157.6 million and 105.3 million respectively.

There is a Shenzhen factory that has keenly captured the advantages of TikTok and has made early arrangements on the platform. This factory is Eager , an LED display factory located in Shenzhen. Currently, its main account @eagerleddisplay has more than 410,000 followers on TikTok, and the number of views of its top videos has exceeded 145 million.

On TikTok, entertainment, technology products and visual feasts have always been popular among users, and LED display screens have attracted a lot of attention because of their combination of the above characteristics. Yige Chuang has seized this opportunity.

The videos posted by @eagerleddisplay on TikTok are very simple, and each video is usually about 20 seconds long. For example, the video with the highest number of views is only 19 seconds long. The content of the videos is also very simple, and most of them show the screen's playback effect and replace or demonstrate how to replace a single LED screen. However, this simple video content has an unexpected effect - the number of views of the videos under the account is basically over 1,000, and most of them reach 4,000-5,000+, and some even reach tens of thousands or hundreds of thousands.

It is reported that this is related to the account's expertise in making decompression videos. In the video, after the last or defective piece of the screen is completed, the entire screen will instantly present a perfect visual effect, giving the audience a sense of pleasure of "finally feeling comfortable". It is this sense of pleasure that captures the psychological needs of users, making the account's videos popular. Under each video of the account, in addition to comments asking questions about the price, size, and other product-related issues, the rest are expressions of love for the video content.

In addition to focusing on decompression, @eagerleddisplay also pays attention to the continuous output of high-quality content. The video content will not only show the effects and screen replacement, but also fully display the products made in the factory through on-site shooting of product introductions, application scenario demonstrations and other content.

Yigechuang is not only outstanding in "attracting fans" on TikTok, but also performs well on YouTube, with the number of fans on the account reaching 700,000. At the same time, Yigechuang has also created its own independent website and added its independent website link to the homepage of the TikTok account. In this way, Yigechuang can not only attract traffic to the independent website, but also improve the efficiency of customer inquiries.

In addition to Yigechuang, a Foshan furniture factory also has a popular video on TikTok. The video has been played 21.1 million times, and the videos posted by this account have been played more than 1,000 times. After observation, it can be found that although the videos of the furniture factory present richer content, in essence, they are also mainly about showing product effects and production processes. For sellers who are planning to layout on TikTok, the experience of these two accounts may be useful for reference.

TikTok

China Factory

publicity