Many items are hot-selling on Amazon! Shenzhen's best seller is one step closer to listing

Amazon's best-selling product is one step closer to listing!

In the cross-border e-commerce field, there have been many hot-selling IPOs, such as LDK, Santai Holdings, Zhiou Technology, Anker Innovations, and Huakai Yibai. In fact, there are also many sellers waiting in line for listing, and Qian'an Technology is one of them.

Recently, Qian'an Technology announced that the 10th round of listing guidance work has been completed and the listing journey continues to move forward.

Amazon's revenue exceeds 1 billion! Qianan's listing process continues to advance

In 2010, cross-border e-commerce was at its initial stage, and a group of players were doing very well in selling goods in Shenzhen, and Qian'an Technology was no exception.

Since its establishment, Qian'an Technology's revenue has increased almost every year. Public data shows that its sales in 2015 reached RMB 350 million; in 2016, it reached RMB 460 million; in 2017, it reached RMB 570 million; in 2018, it reached RMB 650 million; and in 2019, its sales officially reached the RMB 1 billion mark.

With increasing revenue, Qian'an Technology began to move towards capital. On February 29, 2020 , Qian'an Technology filed for guidance with the Shenzhen Securities Regulatory Bureau , intending to issue shares for the first time and list on a domestic stock exchange .

The listing process is now continuing to move forward.

On June 28, Qian'an Technology disclosed the public transfer instructions, and the company's NEEQ listing materials were officially accepted. The total number of shares listed this time is 21,692,000 shares. It is planned to be listed on the NEEQ basic layer, and the lead underwriter is Industrial Securities.

As we all know, after applying for listing, a company needs to enter a period of listing guidance to ensure the quality of listing guidance. News on July 30 showed that Qian'an Technology has accepted the 10th round of listing guidance.

Qian'an Technology is a typical cross-border seller, with B2C brand websites and third-party platforms such as Amazon, eBay, and Wish as its main sales carriers. In 2022 and 2023, the company's operating income will be 1.53 billion yuan and 1.4 billion yuan respectively , and the net profit attributable to the parent company's shareholders will be 26.4973 million yuan and 96.4260 million yuan respectively. After deducting non-recurring gains and losses, the net profit attributable to the parent company's shareholders will be 22.3061 million yuan and 91.4096 million yuan respectively. The company's profit scale can be said to have increased significantly.

Qian'an Technology's cross-border journey began on the eBay platform, but now Amazon is the company's main sales carrier. In 2022 and 2023, sales revenue on the Amazon platform accounted for more than 90% of operating income. It can be inferred that Qian'an Technology has achieved more than 1 billion in revenue on Amazon for two consecutive years.

Create a brand matrix, and many products are hot-selling on Amazon!

He Ding, Chairman and General Manager of Qian'an, once publicly stated that at the beginning, the company's operations were mainly based on the precision distribution model, and basically all products with market opportunities would be tried. However, he has never been optimistic about the general distribution logic of the Amazon platform, so he carried out a brand transformation early and cut off categories with no obvious revenue advantages. Now the main businesses include four categories: digital electronics, art creation, home garden, and sports and outdoor .

The results show that this decision was correct. In recent years, the company's R&D and design products have been recognized by the market , and many of its products are on the best-selling list of similar products on the Amazon platform every year .

As can be seen from the above figure, the revenue of the company's four main businesses in 2023 is relatively balanced, among which the revenue of digital electronics is slightly higher, at 420 million, and the revenue of art creation, home garden, and sports and outdoor are 340 million, 310 million, and 300 million respectively . Let's take a look at the details:

Digital electronic products are mainly iClever and Tribit brands. The iClever brand mainly includes children's headphones, keyboards and mice and other product series, while the Tribit brand mainly includes Bluetooth speakers, headphones and other product series.

It is worth mentioning that iClever is now one of the most popular consumer electronics brands in North America, Europe and other countries and regions, and many of its children's earphones have been rated as Amazon's best-selling products. Tribit has also achieved remarkable results, and has repeatedly ranked in the top 10 in the Amazon audio sub-category BSR ranking.

Sportneer is the main brand for sports and outdoor products , and its products mainly include training equipment, outdoor products, bicycle products, etc. At present , the brand's products are popular in Europe and the United States, among which bicycle training racks and adjustable weight sandbags are often on the best-selling list of similar products on Amazon. Qian'an has expressed optimism about the development prospects of sports and outdoor products. In 2022 , Sportneer will have more than 100 products , which will increase to 500 to 1,000 in the future.

Art creation products are mainly sold under the Ohuhu brand . Ohuhu mainly sells painting products, but also includes household items, musical instruments, beauty and personal care products, home repair tools, etc.

Among them, markers are very popular among overseas painting enthusiasts. It is observed that the price of markers is not cheap, the lowest is more than 100 yuan, and some even sell for nearly 2,000 yuan. Even so, it is still loved by consumers and was named the 2023 EBRUN Global Good Product. It has been selling well on various Amazon sites for many years. The annual sales of this single product was nearly 90 million US dollars. Ohuhu also once became the first overseas brand with the largest online market share overseas.

In recent years, the art materials industry has grown steadily. In 2022, the global art materials industry market size reached US$8.11 billion, and it is expected to reach US$10 billion in 2025, with an average annual compound growth rate of 6.74%. From the perspective of market development, Qian'an Technology's sales in the field of art materials will be even higher in the future.

Home and garden supplies mainly refer to a series of daily necessities such as home storage, decoration, utensils, etc. related to living rooms and gardens.

Promote multi-platform development and continue to increase R&D efforts

From the boutique model to the high-quality product model, Qian'an Technology has successfully created its own brands such as art supplies Ohuhu, Bluetooth audio Tribit, sports and outdoor products Sportneer, and headphones, keyboards and mice iClever.

At first glance, these brands are relatively scattered and have no intersection, which means that each brand needs to spend a lot of energy from the start to the development. However, the experience of fine laying can provide Qianan with a lot of experience to a certain extent. Now Qianan has successfully launched representative brands in different fields. Considering the vast development space in various fields, it is not surprising that Qianan's revenue will grow steadily in the future.

In addition to Amazon, Qian'an Technology is also popular on other platforms such as AliExpress and eBay . On Double Eleven 2022, Tribit, which had been on AliExpress for less than 3 months, achieved sales of US$150,000 in 12 days and sold out all its stock within 2 hours of the launch of the Russian market event.

In order to strengthen the construction of its own brand and promote the boutique operation and precision marketing of vertical categories, the company has successfully built its own website to sell its own brand products in addition to opening stores on third-party e-commerce platforms. The company mainly promotes website features and operations through cooperation with social media celebrities and advertising on websites such as Google, Youtube, Instagram, and Facebook. Among them, the number of subscribers to Ohuhu's own website continues to grow, accumulating a large number of fans for the company's painting pen products.

Brand building is inseparable from R&D investment. It is understood that the company has currently accumulated a number of core technologies in the two major aspects of core product R&D and operation system construction. As of the end of December 2023, it has been granted 288 patents.