Olympic economy boosts cross-border e-commerce, with Cainiao AliExpress’ European warehouse orders increasing by 200%

The 33rd Summer Olympic Games is in full swing in Paris, France, bringing new opportunities for global cross-border e-commerce.

Many cross-border e-commerce sellers have seized this wave of traffic dividends by preparing goods in China in advance. Recently, in the Cainiao and AliExpress European warehouses in Dongguan, thousands of sportswear, shoes and hats, sporting goods and Olympic-related products were packed and shipped in the warehouse area, and then boarded cargo flights to Paris, France.

As of now, Cainiao's European warehouses have covered seven countries including Spain, France, and Germany, integrating functions such as consolidation, distribution, order consolidation, and warehousing. It can provide the fastest "order in the morning and delivery in the afternoon", ensuring the stability of the "global 5-day delivery" package fulfillment time during competitions and promotions.

The person in charge of European warehouse operations at Cainiao International Express told reporters, "With the recent continued heat-up of the 'Olympic economy', the number of orders placed by consumers in France, especially in Paris, has increased significantly, and the export volume of goods from AliExpress and Cainiao's cross-border e-commerce has set new records. In July this year, the number of shipment orders at Cainiao's European warehouse increased by more than 200% compared to May, thanks to the traffic brought by the European Cup and the Olympics ."

On the AliExpress platform, Eiffel Tower keychains and desktop ornaments, ball products, sports protection products, and small fans for cooling off were all hot-selling products in July, with small fans increasing nearly fivefold month-on-month. It is worth mentioning that with the opening of Cainiao's heavy-duty special line this year, AliExpress has made efforts in the home furnishing track, and Chinese-made lazy sofas have also seen a significant increase during the European Cup and the Olympic Games, bringing a comfortable viewing experience to overseas consumers.

As a big year for sports, many sports feasts such as the Asian Cup, European Cup, and Olympic Games will follow one after another from January 2024. In fact, the sports economy has spawned more Chinese cross-border companies to actively deploy overseas markets and improve service quality.

The reporter learned that in the past year, Cainiao has continuously improved its terminal fulfillment services in Spain, France, Mexico, Brazil, the Middle East and other places, driving a significant increase in orders. Taking Spain as an example, thanks to its own express delivery stations and innovative logistics solutions, Cainiao has expanded its local express delivery business to the Balearic Islands and the Canary Islands, further optimizing the efficiency of terminal delivery on the outer islands; in France, Cainiao focuses on the layout of the local express delivery network, with logistics infrastructure such as self-pickup points, overseas warehouses and distribution centers, and the express delivery network covers most cities and regions in France.

Thanks to Cainiao's local express delivery network construction in Europe, Cainiao successfully transported multiple batches of "China Home" supplies to Paris, France before the start of the Paris Olympics , helping Chinese athletes to compete around the world.

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