Another track is hot! Shenzhen sellers won 100 million yuan in financing

As people's living standards improve and their awareness of oral care increases, consumers' demands for oral care are becoming more diverse , and the demand for related products continues to grow .

The oral care market has become one of the markets that has continued to grow rapidly in recent years. Many companies have achieved good results and their product sales have seen strong growth. As a result, these companies have been favored by the capital market.

Oclean wins RMB 100 million in Series C financing

Recently, the digital oral health brand Oclean won a C round of financing of 100 million yuan, and the investor is Yangzhou Hangji High-tech Zone Industrial Fund.

It is understood that this round of financing will be used by Oclean to invest in research and development, build a Yangzhou smart production base and an overseas operations center.

According to Tianyancha information, including the latest round of financing, Oclean has completed a total of 5 rounds of financing.

On March 1, 2016, Oclean completed its seed round of financing. The amount of financing was not disclosed. The investors were Huami Technology and Huaying Investment.

On December 29, 2020, Oclean completed its Series A financing. The amount of financing was not disclosed. The investment institutions were Zhongnan Venture Capital and Shenglian Investment.

On July 13, 2021, Oclean completed its A+ round of financing. The amount of financing was not disclosed. The investment institution was Qingyi Venture Capital.

On June 23, 2022, Oclean completed its Series B financing. The amount of financing was not disclosed. The investment institutions were CDH Investments and Qingyi Venture Capital.

The fifth round is the C round of financing of 100 million yuan that was recently obtained.

Oclean stands out with its strong product power!

Public information shows that Oclean (Shenzhen Genting Information Technology Co., Ltd.) was established in 2016. The company focuses on oral health care and has launched products such as smart sonic electric toothbrushes, water flossers, teeth whitening devices, breath and plaque detectors, and oral scanners.

Oclean has devoted considerable effort to product research and development.

In the market environment at that time, the core technologies of the electric toothbrush industry, especially motors, were generally mastered by overseas manufacturers, and only leading brands such as Philips and Oral-B could achieve self-supplied motors. For the long-term development of the company, Oclean chose independent research and development, including product appearance, structure, internal circuits, motor design, etc.

Before launching the new product, the company spent a year on technology research and development, investing tens of millions of dollars.

The electric toothbrush products developed by Oclean use innovative magnetic levitation brushless motor technology, combined with active noise reduction function, which reduces the noise level of the electric toothbrush during operation to 37 decibels. The average noise level of similar products in the industry is over 50 decibels, effectively improving the user experience.

Moreover, Oclean's electric toothbrush technology has independent intellectual property rights worldwide, and can compete with leading brands such as Philips and Oral-B even in overseas markets with strict patent review.

In 2017, Oclean was listed on the North American crowdfunding platform Indiegogo, and its products began to be exported through overseas crowdfunding channels. With its unique black-tech intelligent operating system and unique silent capabilities, it attracted overseas geeks, technology self-media, Internet celebrities, etc. to pay attention to and report on Oclean's products.

Although Oclean's pricing is relatively high among Chinese electric toothbrush brands exported overseas, compared with brands like Oral-B and Philips that sell for thousands of yuan, Oclean's products still have an advantage in price-performance ratio, and its various smart functions have also been recognized by overseas consumers.

Overseas, Oclean's offline market has expanded to more than 40 countries and regions, and its online channels have covered more than 120 countries and regions through DTC, Amazon, AliExpress and other platforms. Currently, Oclean's overseas business accounts for 90%, and its product sales in Germany, Poland, Spain, Russia and other countries are among the top five.

In January 2019, Oclean One, the first product of Oclean, won the iF and Red Dot Design Awards and became the ZOL and Indiegogo's annual innovative product.

In June 2019, Oclean launched crowdfunding on Xiaomi. In 14 days, the product sales reached 55,000 units and the crowdfunding amount reached 13.8 million, making it the first in the category.

Oclean's products have been widely welcomed by overseas consumers and have been recommended by world-renowned dentists from the American Dental Association (ADA) and evaluated and recommended by several overseas technology experts. The brand strength has been certified by global organizations.

This year, Oclean released its latest digital AI toothbrush product, Oclean X Ultra. It is understood that this toothbrush not only has a battery life of 40 days, but also has anti-mildew and IPX7 waterproof functions.

The X Ultra is equipped with sensors such as a six-axis gyroscope, which can track the path of brushing and detect whether the brushing area has been fully covered. In addition, the X Ultra also uses bone conduction technology. When users are brushing their teeth, bone conduction can be used to transmit sound to remind users where they have not brushed or have not brushed enough, so as to clean their teeth more comprehensively. A very smart point is that after the user finishes brushing his teeth, the product will "score" the brushing on the smart screen to remind the user of the blind spots of brushing.

This is not all the functions of Oclean X Ultra. What is unexpected is that Oclean's electric toothbrush can also be a collector of oral information. When connected to WiFi, Oclean X Ultra will transmit and continuously store the user's big data of brushing habits in real time. Users can also check their brushing reports and experience personalized services on Oclean Care, the APP software of Oclean. If users have questions about the oral cavity, Oclean X Ultra's AI oral butler equipped with the GPT large model will also provide real-time answers.

It is understood that Ouklin's large model combines the three models of GPT, VIT, and NeRF to build an AI algorithm that integrates semantics, vision, and space.

(Photo source: Oclean official website)

In order to meet users' more refined oral care needs, Oclean plans to launch products targeting people who love dental aesthetics in the future, such as air atomization whitening devices.

Different from other ordinary oral care brands, Oclean positions itself as a technology and health consumer brand, and its products have a higher medical threshold. In addition, Oclean has begun to lay out medical evidence-based layout, cooperate with authoritative hospitals in the oral field at home and abroad to conduct product clinical trials, and also plans to invite more dental experts to participate in product research and development to provide products with better medical support.

As people pay more and more attention to oral health, the global oral care market continues to grow significantly .

The global oral care market revenue reached $51.45 billion in 2023. From 2023 to 2028, the oral care market will grow at a CAGR of 3.17%.

With the rapid development of the oral care market , more companies are taking advantage of the opportunity to go overseas, hoping to bring their innovative technologies and products to the world. In the future, competition in this field will become increasingly fierce, and it can be said that opportunities and challenges coexist.

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