This product has become popular and has been played over 4 billion times on TikTok!

TikTok has produced another hit.

The toy Lato-Lato has become popular in Southeast Asia this year, and has spread across the streets of many countries including the Philippines. A single video on TikTok has been viewed 4 billion times. Different from this nostalgic trend, the interactive "hand-holding socks" have also become a new hit and a popular check-in item for young people.

Southeast Asia has been the fastest growing e-commerce market in the world for three consecutive years, but the variety of local products is limited, so there are great opportunities for cross-border products. Big sellers such as Huakai Yibai have focused on this market this year. Cross-border sales are becoming more and more popular, and they may find new growth here. For example, in the most recent promotion, TikTok Sh op's Southeast Asia cross-border payment GMV surged five times compared to last year, which made sellers on other platforms who were experiencing sluggish promotions envious.

Popular on TikTok, Lato-Lato is popular in Southeast Asia

This year, a toy unexpectedly became popular again and set off a "retro toy" trend in Southeast Asia.

Lato-Lato, also known as Clackers in English, was a popular toy in Europe and America in the 1960s and 1970s. It was introduced to Southeast Asia in the last century and became a childhood memory of a generation. It consists of two plastic balls strung together by a rope or stick. The balls come in various colors and make a loud "click" sound when they hit each other.

At the end of last year, a video of Indonesian President Joko Widodo playing with Lato-Lato circulated on social media, bringing about the Lato-Lato trend again. This year, Lato-Lato has swept Southeast Asia again and become the most popular toy. The toy video has gone viral on TikTok in Malaysia, Indonesia and other places.

A blogger on TikTok used a video to show the new way to play Lato-Lato. The gameplay is simple and the sound is magical. The video reached 2.6 billion views shortly after it was released, and has been viewed more than 4 billion times so far. Topics related to this toy can easily get millions of exposures.

Nowadays, the sound of Lato-Lato can be heard in the streets of many countries in Southeast Asia. A child said: "This is super fun. I play it every day, and I even compete with my friends to see who can play it longer."

On TikTok, the number of views for the hashtag #LatoLato continues to rise, with influencers competing to release new and interesting ways to play with toys. After Lato-Lato became popular, more and more people viewed videos on hashtags such as #vintage toy finds on TikTok. TikTok Shop Southeast Asian sellers seized the trend of vintage toys and saw a surge in sales.

In addition to Lato-Lato , a new type of socks is also gaining popularity.

The hand-holding socks are a product with its own selling point. There are two small hands on the sock tube, which will automatically hold hands when they are close to each other and touched. It is a good check-in product for couples or best friends, and it quickly became popular among young people.

The Qianshou socks are popular on the domestic Douyin platform, and the attention of users on TikTok is also increasing. Many netizens have posted sharing videos after purchasing. In the comments on TikTok, users have a strong desire to share this product. Countless netizens have commented and asked how to buy it. Experts have recommended it and forwarded it themselves, making this socks a favorite of more people.

TikTok Shop recommends that sellers highlight the social attributes of this product when promoting it, and use relevant tags such as "gifts for couples/friends" and "must-see items for couples/friends" to promote it.

As a hot-selling product discovery tool, TikTok has catalyzed a large number of hot-selling products, and TikTok Shop sellers can enjoy the benefits of hot-selling trends as soon as possible on the platform. As TikTok's user base continues to expand, TikTok Shop has also become a preferred option for sellers to expand overseas.

Big sales focus on Southeast Asia, TikTok Shop performance grows at double speed

The "Global Retail E-commerce Forecast Report 2023" released by eMarketer shows that the growth rate of the Southeast Asian e-commerce market size this year is still the highest in the world, with four countries entering the top ten list in the world. The Philippines ranks second with a growth rate of 24.1%, Malaysia ranks third, and Vietnam ranks eighth, with growth rates all above 12%.

Southeast Asia is a very suitable region for cross-border sellers who are looking for a blue ocean market. A relevant person in charge of Huakai Yibai said that this year, they will focus on Southeast Asia and other regions to further expand the market.

Su Xiaomin, Director of Overseas Operations at Zhihu, analyzed that the Southeast Asian market is large in size and has a rising consumption level, and is in a period of rapid growth, but its local product categories are not rich enough, which provides an opportunity for cross-border products to "strike at a lower dimension". Domestic sellers have obvious advantages - China has a natural cultural and supply chain overflow to Southeast Asia, and sellers can easily understand its culture and product needs, and respond quickly to trends to create content and products that consumers like.

Social and content e-commerce are rising rapidly, and TikTok Shop is gaining more and more attention. Consulting firm Momentum Works has raised its forecast for TikTok Shop's market share in Southeast Asia to 13.9% this year. According to official data, TikTok Shop currently has 325 million monthly active users in the Southeast Asian market and 15 million corporate users.

With a huge user base, TikTok Shop has attracted good news from Southeast Asian sellers. For example , POSEE achieved a 300% increase in GMV within 8 months of entering TikTok Shop and became the leading brand in the footwear category in 2022.

During this year's 11.11 promotion, TikTok Sh op flexed its muscles in Southeast Asia: the platform's cross-border payment GMV increased five times compared to last year's promotion, and the five major sites all grew at a double speed, with Thailand growing nearly ten times and Vietnam growing eight times. In terms of different industries, the fashion industry and consumer electronics both grew five times compared to last year's promotion, fast-moving consumer goods grew three times, and daily necessities grew six times.

This big promotion report triggered a new wave of entrants.

TikTok Shop's fast entry channel is now open, with the fastest review completed in 1 hour

Compared with other platforms, operating TikTok Shop in Southeast Asia saves money and worry. Sellers do not need to make fixed investments in the early stage, a product can be sold in multiple countries, inventory risks are lower, and costs are easier to control.

There are three steps for ordinary sellers to enter TikTok Shop: submit the entry process - platform review - pay a deposit. After the new seller submits the information, the review will be completed in as fast as 1 hour. The deposit for opening a store is as low as US$90, and the commission is as low as 0 yuan.

The platform has set up an exclusive channel for high-quality sellers. Sellers with a monthly GMV of more than 15,000 US dollars for a single store, or a monthly GMV of more than 45,000 US dollars for multiple stores, and who meet the store's comprehensive rating, can go through the targeted invitation channel. TikTok Shop will provide exclusive services for such core sellers, including exclusive industry shop assistant docking, large advertising subsidies, etc.

Now, the platform also provides a big gift package for new sellers. Between October 1 and December 31, stores that enter Southeast Asian cross-border markets can enjoy free shipping for the first 15 orders ; by completing tasks, sellers can get coupons or advertising grants worth up to $4,500; some new sellers can enter certified warehouses and enjoy 60 or even 90 days of free storage fees.

Unlike other platforms, when sellers settle in TikTok Shop, one set of information can directly open one store in five countries at a time. Based on the one store, they can apply for a second store in each country, which makes it easier for sellers to expand their business scale in the future.

Scan the QR code below or click "Read More" to join TikTok Shop Southeast Asia. Add WeChat ennews0601 for more details.