It’s so good! Sellers settled in the new platform and their performance quadrupled

The multi-platform layout has achieved a leap in sales, and old sellers have been given new vitality.

In recent years, sellers who have deployed on a single platform have lost their sense of security, and the consensus has become to deploy on multiple platforms. This has given rise to many questions, such as: What kind of e-commerce platform is more suitable for me? How to overcome the running-in period with a new platform? ...

Zaowu Alliance ( pseudonym ) , a long-established cross-border e-commerce company in Shenzhen that mainly distributes goods , is a witness to the multi-platform layout . It entered the cross-border market in 2016 and launched the Pan-European plan in 2022 to comprehensively layout the European market. Xiao Zhao (pseudonym), the head of Pan-Europe, feels fortunate that the company directly skipped the stage of "not adapting to the new platform in the early stage of operation", and its performance quadrupled in 3 months . Now its main products are firmly in the top 5 of the category.

Shenzhen sellers seek change and make a name for themselves on new platforms

In 2022, the Creation Alliance seeks transformation. After careful consideration, it will enter a new platform and add a new track. Therefore, a boutique project team is established, mainly engaged in 3D printers, laser engraving machines, and related accessories. In Xiao Zhao's view, the 3D printer market has broad development prospects and the products have great room for improvement; laser engraving machines, as an emerging blue ocean category, are also in a stage of rapid growth and development, which is worth looking forward to.

The European market is regarded as a "breeding ground" for high-quality products! As we all know, Europe is a mature market for cross-border e-commerce, with a high penetration rate of the Internet and online shopping, and consumers shop online frequently and stably. Just looking at Poland, the largest economy in Central and Eastern Europe, its economic growth rate is 2.5 times the EU average, and its Internet users are as high as 20 million.

The company believes that Europe and its main products are highly compatible, and in the fourth quarter of last year , it entered several local e-commerce platforms in Europe . Among them, Allegro , a leading European e-commerce platform that has been deeply involved in the Central and Eastern European market, became a surprise among all platforms, with excellent sales performance.

It is found that compared with other European platforms, firstly , Allegro's traffic conversion is more obvious and the order volume is higher; secondly, the platform has many promotional methods and a lot of room for development ...all of these have provided good support for the sales of products.

"When we first joined the Allegro platform , it was the traditional peak season for cross-border e-commerce sales. The overall product traffic increased significantly, and we successfully placed orders within a week of going online. " Xiao Zhao introduced that many of the main products are large items with a high average order value. Opening a store and placing orders for such products on a new platform is a test of consumers' trust. The high level of trust that Polish consumers have in the Allegro platform has undoubtedly played a major role.

At present, the 3D printing products of the Allegro platform are firmly ranked fifth. It is worth noting that the repurchase rate of consumers on the platform is very high, especially the repurchase rate of corporate purchases exceeds 50% , far exceeding other e-commerce platforms.

Sellers perfectly avoided the "transition period" of the new platform and quadrupled their performance

Xiao Zhao summarized the experience of successfully taking root in Allegro and found that it was actually the powerful combination of products and platforms that created a collaboration where 1+1 was greater than 2.

Compared with its peers, Xiao Zhao believes that the advantages of its own products are very obvious: 1. Good product quality and the best cost-effectiveness; 2. It has a certain degree of popularity in markets such as Europe, and the marketing difficulty is relatively reduced; 3. Focus on overseas marketing, and hold new product launch conferences in Europe to expand product awareness; 4. Adhere to localized layout, and product prices are in line with the shopping habits of local consumers; 5. Provide good pre-sales and after-sales services, such as building overseas warehouses in Poland and other places to improve logistics timeliness and respond to customer messages in a timely manner .

Although the main products have promising prospects, a brand entering a new platform means starting from scratch. Therefore, in the early stages of entry, even international brands may be lukewarm due to various factors. It takes time to find the pattern before they can catch up with the old sellers and increase sales.

However, Xiao Zhao has been smooth sailing since he joined the platform. He obviously did not experience the troubles of the "novice period" of the Allegro platform. On the contrary, the sales data in the first three months was particularly impressive! For this reason, he felt that he "met the platform too late": if he could have joined earlier, the sales in the peak season of 2022 would have reached a higher amount.

When it comes to the key to quickly placing orders and breaking the ice, in addition to the traffic advantage of the Allegro platform itself in the local market, the most noteworthy thing is the platform 's welcome welfare program for new sellers .

After activating the platform's rewards for new sellers, Xiao Zhao's store's performance quadrupled in just three months ! As of the third quarter, the GMV on the Allegro platform has exceeded RMB 1 million.

Yi Enjun learned that the Allgro platform provides special benefits for new corporate accounts for up to 90 days, providing comprehensive support to new sellers in terms of cost reduction, traffic diversion, and efficiency improvement . For details:

1. In terms of fees, new sellers can enjoy a sales commission reduction of up to 10,000 zlotys (approximately RMB 17,000) within every 30-day period ; and they can list all products for free in categories that originally charged listing fees .

2. In terms of traffic, the platform supports new sellers to experience the most effective on-site traffic-generating tool for free , namely 100 free fixed-fee ranking promotions (worth 1,900 zlotys).

3. Operational efficiency: The platform provides sellers with free professional version monthly subscription services , supporting sellers to experience a series of efficient operation management tools (worth 199 zlotys /month).

What impressed Xiao Zhao most about Allegro’s welcome welfare plan was the support in terms of traffic generation .

Traffic is very important for new sellers, and only exposure can lead to conversion . By using the free ranking promotion plan , the seller's products will be displayed at the top of the product list and search results page. This method is very effective in bringing in-site traffic to new stores , allowing more consumers to notice their products while also increasing the brand and store's popularity, thereby successfully promoting new products . In addition, the platform also offers advertising fees and waives product commissions, helping new stores to significantly save on initial costs.

The good results achieved in the early stage of settlement gave Xiao Zhao more motivation to move forward. After a deeper understanding, he found that there were more surprises on the platform. For example, Allegro provides free Chinese seller courses and live training to help sellers keep abreast of the relevant knowledge of changes in operating policies. When relevant doubts arise during the operation of the Polish site, the account manager will communicate in Chinese to solve the problem efficiently and promptly without language barriers. As for logistics and delivery, the platform has its own official warehouse , and the charges are not high, and the logistics time is fast. In particular , the flow of accessories products has increased significantly after use, and the ranking is firmly in the forefront .

Allegro platform monthly visits exceed 200 million! A "gold mine" for Chinese sellers

From the beginning to now, Xiao Zhao has been full of confidence in Allegro , and has invested more energy in following the general direction of the platform without hesitation . In addition to opening the Czech site, Xiao Zhao also plans to open more brand flagship stores on the platform and increase advertising investment ...

With a multi-platform layout and betting on potential categories, brands have created more possibilities for going global to Europe . Xiaozhao is just one of many excellent examples . It is foreseeable that there will be more rising stars in our cross-border industry to expand sales in Europe in the future.

For cross-border sellers who want to explore new markets in Europe, especially those who already have considerable sales experience in Western Europe and want to expand into new markets in Central and Eastern Europe , investing in Allegro, the largest e-commerce platform in the region , is undoubtedly a worthwhile choice.

According to Similarweb data, Allegro's monthly visits exceeded 200 million in March this year , and the number of active users reached 22 million, exceeding most platforms such as Amazon in the Polish market. It is reported that the number of sellers and buyers on the Allegro platform is far from saturation, especially for Chinese sellers, the competition is not fierce, and there is a lot of room for development.

It costs nothing to register an account on the Allegro platform and the process is efficient. The platform has no entry fee and mandatory monthly rent , and does not charge listing fees for most categories. In addition to the new seller benefits detailed in this article, the platform also provides a series of exclusive support specifically for Chinese sellers, such as Chinese investment managers, account manager teams, Chinese entry assistants, and the platform has also launched a free Chinese seller school, Chinese help center, and more.

Click on the link, https://allegro.pl/campaign/sell-on-allegro-enn?affiliation_category=partners&affiliation_source=enn_cn ,

One-click registration for Allergo! Hot sales in Europe!