Alibaba International Station fully launches national operations

On September 14, Alibaba International Station announced that it will fully launch national operations, that is, to conduct in-depth research on the characteristics of different countries and markets, and through various methods such as launching national pavilions, help Chinese sellers operate more professionally and meticulously in markets suitable for them, bring in more accurate customers, and thus further expand business growth.

The investment promotion for the Southeast Asian B2B market has already begun. Qin Fen, head of the industry and merchant business department of Alibaba International Station, revealed: "In the past two weeks, more than 5,000 industrial and trade domestic merchants have flocked to the platform to seize the Southeast Asian market."

Earlier, there was news that Alibaba International Station is increasing its investment in the Southeast Asian B2B market. In fact, Southeast Asia is just the beginning of Alibaba International Station's national operation strategy. It has also begun to attract investment for the European Pavilion. Different from the Southeast Asian market, Europe focuses on products that meet local quality certification qualifications. Later, it will follow up with multiple national markets in the Americas.

(Photo: Alibaba International Station announced that it will fully launch national operations)

Taking Southeast Asia as a pilot, we can see that Alibaba International Station’s nationalization strategy includes multiple aspects:

First, we will launch Southeast Asian country pavilions that are more in line with local market needs. This means that Southeast Asian customers will see a different Alibaba International Station website and app, with language habits, interactive interfaces, product selection, etc. that are more in line with local needs, and even unique business models designed based on local conditions. Currently, the Southeast Asian zone has been launched during the September Procurement Festival, and a large number of popular products that meet local needs have tasted the sweetness first.

Second, we will customize export plans for merchants and ship products with one click. Alibaba International Station will customize export plans for Chinese B2B factories and sellers that are suitable for the Southeast Asian market. It can also ship products with one click, improving the efficiency of early store decoration. In terms of operations, the platform will also use AI-powered smart foreign trade business assistants to improve the operational efficiency of merchants.

Third, full-process accompanying service. Alibaba International Station will provide full-process accompanying service for the above-mentioned factories and sellers, including one-on-one industry professional operation guidance and complete logistics, capital and other fulfillment service support.

In addition, the international site has also carried out targeted traceability for 12 million retailers, manufacturers, factories and engineering companies in Southeast Asia . On the basis of ensuring professional buyers' access to the platform, it will also provide targeted support for merchants who are increasing their investment in the Southeast Asian market.

Southeast Asian countries have become China's largest trading partners, and local demand for Chinese goods is still rising rapidly. Therefore, Southeast Asia's B2B foreign trade is a blue ocean market with huge potential. This is not only a good opportunity for foreign trade merchants to find accurate traffic and tap new business opportunities; for some domestic trade merchants, this is also an opportunity to "go global".

In the past period of time, Alibaba International Station has conducted in-depth research on the local B2B market and found that many Chinese domestic trade factories' products are also very suitable for the Southeast Asian market. However, domestic trade factories lack foreign trade experience, and through Alibaba International Station's comprehensive digital foreign trade services, they can quickly, safely and professionally open up overseas markets.

Therefore, many of Alibaba International Station’s investment promotion efforts are also aimed at domestic domestic trade merchants and factories.

Qin Fen, head of industry and merchant business at Alibaba International Station, said that the current nationalization strategy is not only aimed at merchants who are increasing their investment in Southeast Asia, but will also be adapted to merchants who focus on precise operations in markets such as the Americas and Europe based on different local conditions.

For example, in the US market, Alibaba International Station held the "Co-Create2023" conference in Las Vegas, which was warmly welcomed by local buyers. Thousands of professional buyers attended on the first day. In two days, more than 4 million people watched the live broadcast.

Companies that went to the US with Alibaba International Station to attend the conference said they could not imagine how popular they were in the US. Some companies even ran out of business cards in just half a day, and when they opened WhatsApp (a local social software) to add friends, they were notified that "adding friends is temporarily suspended" .

The digital hybrid exhibition in the European market also attracted a large number of professional buyers from Europe. Domestic merchants participating in the IFA, the consumer electronics show in Berlin, Germany, with Alibaba International Station each received at least 100 potential buyers, allowing merchants to enjoy the benefits of digital while also reaping the benefits of the recovery of offline exhibitions.

Through national operation strategies in various markets, Alibaba International Station will help merchants obtain accurate orders and achieve business growth to the greatest extent possible.

Alibaba International Station

Nationalization

operations