What is the Early Reviewer Program? Early Reviewer Program Review, Features

The Early Reviewer Program is a program designed to help brand owners gain early reviews by encouraging buyers who have purchased a product to share their real experiences through reviews.

About the Early Reviewer Program

1. Launch time: 2017.

2. For sellers: third-party sellers who must successfully complete Amazon brand registration.

3. Product restrictions: Each seller can provide up to 100 parent products (Parent SKUs).

4. Charging standard: A fee of US$60 is charged for each SKU. If consumption tax is generated, the seller is also required to pay it.

5. Duration: 1 year or 5 reviews for each parent product. The program ends when any condition is met.

6. How to get reviews: Amazon selects buyers, and successful buyers will receive a $1-3 gift card provided by Amazon. Amazon will not disclose who will receive these rewards in advance to ensure the authenticity of the reviews. Sellers can judge by whether the buyer has an orange mark of "Early Reviewer Reward". (Amazon employees, sellers participating in this program, and their relatives and friends are not eligible to participate in this program).

Participation Requirements

1. Must be a brand registered seller.

NOTE: Once you have completed your brand registration, it may take 5-7 days for you to have access to the Early Reviewer Program page.

2. Fewer than 5 reviews and priced above $15.00.

Participation Process

Step 1: Make sure you have passed the Amazon Brand Registry registration. Click here for the registration website.

Note: Amazon’s new filing policy is different from the past, and requires that trademarks must be successfully registered in the following countries before they can be filed. At the same time, if a trademark is registered in the United States, it must be a text trademark (this new policy is a bit strange).

Step 2: Go to Seller Center -> Advertising -> Early Reviewer Program.

Step 3: Download the form on the page.

Step 4: Fill in the product SKUs that need to participate in the Early Reviewer Program in column A of the Excel table and delete the contents of column B.

Step 5: Upload the filled form on the Amazon page.

Step 6: Update after about 30 minutes and check whether Amazon accepts the submitted products.       

Impact of the Early Reviewer Program

1. Product reviews are still an important part of product promotion. After a series of review policies by Amazon, the Early Reviewer Program is a remedial measure and an effective channel for the official to help obtain product reviews.

2. Guide more sellers to go the branding route. Amazon is increasingly paying attention to brands and requires listings to have brand registration, which can encourage sellers to do brand registration.

3. It is beneficial to small and medium-sized sellers, as it can help them obtain effective reviews and is more conducive to their promotion of new products.

4. The Early Reviewer Program does not guarantee 100% positive reviews, but rather 1-5 star reviews. In this program, sellers cannot exert any influence on buyers’ product reviews. Amazon wants buyers to share their real shopping experience. Sellers must accept both 5-star reviews and 1-star negative reviews. As long as they comply with the Community Guidelines, Amazon will not modify or remove reviews from the Early Reviewer Program. If your product service is good, it will withstand any test. Otherwise, the evaluation consequences will be risky. These are all things to consider before deciding whether to participate in the program.

FAQ

Q: When will the seller be charged?

A: The program is billed by ASIN. When the ASIN for which the program is applied obtains the first Review from the Early Reviewer Program, the fee for this ASIN will be deducted.

Amazon will help sellers carry out the review plan for one year from the day the ASIN is approved. If sellers obtain five reviews from the Early Reviewer Program within one year, the review plan will end early. A maximum of five reviews can be obtained, and the longest validity period is one year.

Q: Where can I view the plan deduction records?

A: When the ASIN of the application program obtains the first review from the Early Reviewer Program, the fee for this ASIN will be deducted. The fee for each ASIN will be displayed next to the upload button of the SKU file (Upload button), and the fee will include taxes.

Once the fee is deducted, you can see the fee details marked as "Early Reviewer Program fee" in the Amazon Seller Backend account report.

Log in to Seller Central > Reports > Payments > Transaction View to see the fee details.

Q: If the one-year validity period expires and I don’t get 5 reviews from the plan, will I get a refund?

A: No refunds. Amazon does not guarantee how many reviews a product will get. Amazon charges a fixed fee for each ASIN. The fee is deducted after each ASIN gets the first review from the program. The review program will continue in the future.

Q: Can I cancel the ASIN that I have applied for the plan?

A: ASINs that have applied for the plan cannot be cancelled, but don't worry, the plan is charged by ASIN. Only after this ASIN receives the first review from the plan will it be charged once, and there will be no other deductions in the future.