SHEIN Bay Area Western Smart Industrial Park accelerates construction, with a total land area of ​​680 mu and an estimated annual output value of 3.5 billion

Recently , the construction of SHEIN's Xiyin Bay West Smart Industrial Park project in Zhaoqing New District has continued to accelerate . As a key project for SHEIN to continue to increase investment in the supply chain field and explore the intelligent and lean construction of the supply chain , the Xiyin Bay West Smart Industrial Park plans a total investment of 3.5 billion yuan and a total land area of ​​about 680 acres . After the project reaches full production, it is expected to achieve an annual output value of 3.5 billion yuan and complete a service trade export of 3.5 billion yuan , which will effectively drive employment and promote income generation .

It is reported that the Western Smart Industrial Park of Xiyin Bay District is located in Yong'an Industrial Park, Zhaoqing New District . It is planned to build a smart park integrating intelligent sorting center, order distribution center and intelligent manufacturing factory . At present , the project is testing piles, and the construction of temporary power, temporary construction and temporary enclosure is being promoted simultaneously. It is expected that the main construction will be completed in December 2025 and trial production will be put into operation in the first half of 2026.

The implementation of the West Smart Industrial Park in the Xiyin Bay Area will drive the coordinated development of more local industries such as clothing, warehousing, and service trade, and promote employment and income. After the project is completed , it will further consolidate the role of SHEIN's Guangdong supply chain base and form a supply chain system covering cities such as Guangzhou, Foshan, Zhaoqing, and Jiangmen .

In fact , SHEIN has been relying on its digital capabilities to continuously build an agile supply chain model for on-demand production for many years, helping the traditional clothing manufacturing industry to achieve information technology upgrades , which not only improved industry efficiency , but also greatly reduced inventory and waste , and achieved high-quality development through the creation of a sustainable ecosystem for the entire industrial chain ; SHEIN's supply chain integration also feeds back to the industry's talent development and training, driving the development of a large number of upstream and downstream industries such as domestic trade exports , production and manufacturing , warehousing and logistics , transportation , and the employment and income generation of millions of upstream and downstream personnel ; at the same time , through branding upgrades and increasing product added value , SHEIN has played an active role in promoting China's manufacturing , brand going overseas, and even foreign trade exports .

In May this year , SHEIN officially announced the launch of a platform model, which will allow more global third-party sellers, including those from China, to join the SHEIN platform and, together with its own brands, better meet consumers' growing online consumption needs.

At present , new forms of foreign trade represented by cross-border e-commerce are booming , and cross-border e-commerce has become a new growth point for trade. The construction of the Western Smart Industrial Park in Xiyin Bay will not only promote SHEIN's continued improvement in the fields of supply chain intelligence, leanness and ecological collaboration , but will also help more industries and brands to upgrade and increase sales in the future , and help these Chinese "smart manufacturing" and brands go global and open up the international market .

SHEIN