Cross-border live streaming is hot: the number of overseas viewers increased by 186%, and "workstation live streaming" emerged on Alibaba International Station

Currently, cross-border live streaming on Alibaba International Station is very popular overseas.

On June 27, Alibaba International Station released data showing that the number of daily broadcasts in May this year increased by 66% year-on-year , and the number of overseas viewers increased by 186% year- on-year . The popularity of this round of cross-border live broadcasts is related to a series of new technologies applied behind the scenes. Since the beginning of this year, in order to further adapt to the characteristics of Class B cross-border live broadcasts, Alibaba International Station has launched a series of new technologies, and new models such as simpler workstation live broadcasts have emerged.

It is understood that this series of new technologies include: "time compass" that can help foreign trade companies find the most suitable time to broadcast ; " click to ask " to facilitate overseas buyers' inquiries; reception ring notification, explanation video slices, etc. Among them, the "click to ask " function that has just been launched makes live broadcast interaction easier. When watching the live broadcast, overseas buyers can directly click on the displayed products they are interested in on the screen, and at the same time the anchor will "sense" them in real time to explain.

(Photo: Liu Jinyang, head of cross-border live streaming at Alibaba International Station)

In addition, the international station will soon launch the " voice to subtitle and translation " function, which will convert the merchant's voice into subtitles in real time in the live broadcast room for buyers to understand , and support multi-language translation . Liu Jinyang, head of the cross-border live broadcast business of Alibaba International Station, said: "In the field of cross-border live broadcast, one thing Alibaba International Station has always insisted on doing is to use new technologies to make this real-time interaction across mountains and seas simple and efficient."

New technologies have gradually lowered the threshold for cross-border live streaming, and a new model of "workstation live streaming" has further emerged on Alibaba International Station . Foreign trade salesmen can start broadcasting on Alibaba International Station and receive global customers just by sitting at their workstations.

Liu Jinyang introduced that, in simple terms, live streaming at a workstation means that it can be started while working at the workstation . Foreign trade merchants do not need to carefully arrange the live streaming room or prepare content scripts, but only need to provide online reception services during working hours.

" When overseas buyers browse the product details page and enter the live broadcast room, the foreign trade salesperson turns on the camera and introduces the product selling points through real-time interaction , thereby improving order conversion efficiency and reducing the customer acquisition cost of individual sellers . It can be said that the salesperson can 'run' global customers at their workstations just by turning on their mobile phones , reducing costs and increasing efficiency for merchants' foreign trade business . "

At present, on Alibaba International Station, some merchants have taken the lead in live streaming at workstations. As one of the earliest companies to try cross-border live streaming with the International Station, Shenzhen Zoetis Technology Co., Ltd. has specially developed an all-in-one live streaming machine . Now, the nine Zoetis salesmen who participate in live streaming can start the live streaming with one click after arriving at their workstations every day by turning on the device. One person can complete the live streaming that originally required the collaboration of five or six people.

(Photo: Live broadcast of cross-border workstations of Shenzhen Zoetis foreign trade salesperson)

"In the past, we used to design scripts to attract traffic, but now we have more customers coming in to inquire. We can interact in real time and quickly build trust." Shenzhen Zoetis Technology CEO Luo Chang said that the transformation of the original cross-border e-commerce text and picture model to video interactive communication is becoming a trend.

Taking advantage of the cross-border live streaming trend, small and medium-sized foreign trade companies on Alibaba International Station have begun to negotiate business and receive orders online more easily and efficiently.

(Photo: Shenzhen Maiwei’s foreign trade staff introduces products to overseas buyers in the live broadcast room)

"In January and February this year, we received more than 9,000 inquiries from overseas buyers through cross-border live broadcasts. Now the average number of viewers per show has reached more than 1,000 , " said Wu Xinhe, marketing director of Shenzhen Maiwei Times Technology Co., Ltd. , which started to focus on cross-border live broadcasts this year . Relying solely on cross-border live broadcasts on Alibaba International Station, Maiwei has developed more than 100 new customers this year and has also negotiated with agents in the United States and other places. "This efficiency is at least more than doubled."

Alibaba International Station

Cross-border

live streaming