“Foreign sellers who are reverse-mining on TikTok.” We Chinese sellers have realized that TikTok, as a traffic channel, can empower our e-commerce business and greatly expand the scale of our business. But can TikTok be used as just a traffic channel? Today we will look at a foreign seller who is making money on TikTok. Cameron is a seller from the United States who is good at using the dropshipping model to make money online. In just 2 weeks, his newly built independent station store has earned $13,000 in sales. What makes us Chinese sellers even more envious is that Cameron did not spend a penny on traffic promotion. So, how did this American seller do it? Let’s break down the entire process of Cameron’s operation, from research, product selection, verification to traffic operation. Cameron's product research strategy is not unfamiliar to Chinese sellers. This is a strategy that many Chinese sellers who are chasing hot and popular products are very familiar with. Use a separate social media (META, Instagram or TikTok, etc.) account to constantly search and follow e-commerce related tags (such as TikTokMadeMeBuyIt, etc.). Use this type of account to only watch hot product advertisements or hot product content, and while browsing the content, do some interactive actions (such as clicking on links, adding to cart, etc.), so that the system will judge this as an active online consumer. In this way, the information flow of this account will be filled with more popular and explosive content. Using this method, Cameron discovered the recently popular Mario mushroom slippers. A viral video doesn’t necessarily mean that the product will become popular. Cameron used a few tricks to cross-check the potential of the product. The first step is to observe the purchase intention of the audience in the comment area. This product has a very typical impulse consumption characteristic, and a large number of users in the comment area are eager to ask for the purchase link. Then, Cameron used Google Trend to look at the search popularity of Mario games. Although he knew very little about the game, he found that the popularity of this keyword remained high for a long time. In further in-depth research, Cameron found that the upcoming movie, "Super Mario Bros.", further boosted the popularity of this IP, which is also the main reason behind the sudden popularity of Mario-related content on social media. This product is worth following up! The price of the same product on AliExpress is around US$10, while the price for existing independent website sellers on the market is roughly around US$30, which has more than double the profit margin. Potential energy! Cameron said, "Not everyone can see the business opportunities behind potential energy." He knows how to use popular momentum to quickly arbitrage. It only took a few hours to build a simple but branded Shopify independent website. After the customer places an order, the order can be handed over to the AliExpress seller for fulfillment. Then all Cameron has to do is to acquire traffic. So, how do you get traffic? Cameron knew that this hot product and the entire operating model that had been verified on TK could be migrated to other traffic platforms for arbitrage. His choice was Instagram Reel. The logic is simple. The popularity on TK means that the product has been verified and has great potential under the recent popular trends. The good data of the content on TK also means that this type of content has also been verified. It is likely that similar content will become popular on other platforms by copying or imitating it. However, there is little content related to this product on Reel. The competition for content of this theme on this short video platform is relatively low. Therefore, the probability of the same content breaking out on Reel is not too bad, and it is much easier than competing for TK traffic. The logic holds! By simply replicating popular content on TK, Cameron’s Reel account went viral, with his third video alone racking up three million views! Many viewers asked for purchase links in the comment section. Cameron pinned the comments that guided the purchase to the top, guiding the audience to click on the BIO to enter the website for purchase. The success of a single video further confirmed Cameron's inference. The next step is to replicate and amplify the same content creativity, shoot similar content, fine-tune the copywriting and other subtle variables, and produce it in batches. Soon, one of the videos went viral again, garnering 13 million views. Cameron’s strategy is very simple: scan TK for products and content ideas that have already run smoothly, switch to a traffic channel with relatively low competition, and replicate the entire system for arbitrage. In just 2 weeks, this simple strategy generated $13,000 in sales and over $8,000 in gross profit. Minimal upfront investment and zero traffic cost! Have you learned this? |
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