Amazon updates its Account Health Rating tool

Currently, there are nearly 2 million sellers on Amazon's global sites . Many customers buy products from third-party sellers on Amazon, most of whom are small and medium-sized enterprises . Amazon's mission is to provide global customers with a wider selection of products and more favorable prices. Achieving this mission also requires the success of third-party sellers and how Amazon can help its seller partners to jointly provide customers with a trustworthy shopping environment. Based on this, Amazon launched the latest tool for sellers - the fully upgraded " Account Health Rating " function .

This innovative feature, the fully upgraded Account Health Rating , can help sellers better comply with Amazon's policies and ensure the health of their accounts. The Account Health Rating will be launched first on Amazon's US and Canadian sites in August , and will be promoted globally in 2023. The newly upgraded Account Health Rating helps sellers fully understand their account status through a simple and easy-to-understand display of seller account values, presenting the seller's current account status according to the three states of "healthy", "at risk" or "unhealthy" defined by the values.

The new Account Health Rating is also an improvement based on the core feedback Amazon receives from sellers.

First, sellers said that they are more interested in understanding the health of their overall account than a list of violations that may lead to account suspension. The new account health rating is such a tool that comprehensively displays the health of the account and will also be the decisive factor for Amazon to take account suspension measures for cumulative violations.

Second, if there are significant violations that affect your account health rating, you can clearly see the severity of each violation to ensure that you can prioritize resolving the more serious violations.

Third, Amazon also understands that sellers want more help to better understand and comply with platform policies. Therefore, Amazon is also working to enable sellers to contact Amazon more efficiently when they need help or have questions. Now, Amazon's account status support team can help sellers by phone or email.

Amazon hopes to help sellers better understand the health of their accounts, prioritize potential issues, and ensure healthy account operations. In this way, sellers can focus more on product development and business expansion. "Account Status Rating" is also one of Amazon's new features to improve the seller experience.

Amazon

Account Health Rating