Hot sales! Many categories topped the hot search list during Valentine's Day, and the search volume for men's underwear increased by 60%

Valentine's Day on February 14th is the first big promotional holiday after the Chinese New Year. Are you ready? Which categories will be on the best-selling list during this romantic holiday?

It is understood that after January, the search popularity of Valentine's Day gifts on major platforms in the United States has been rising, and the number of Google searches has also been increasing.

In the past week, categories such as clothing (37% of searches ), video games (34% of searches), toys (13% of searches), cosmetics (10% of searches) and electronics (3% of searches) have successfully made it to the hot search list on Valentine's Day's Eve. It is worth noting that men's underwear unexpectedly became a high-search product on Valentine's Day's Eve this year!

According to relevant US companies , on eBay US, the search volume for men's underwear has soared by 60% in the past month compared to December ! Some experts say that this is the "men's underwear effect" generated by Rihanna's Savage X Fenty brand's launch of a men's underwear series .

It seems that men's underwear is very popular among American consumers during Valentine's Day, and as people's consumption awareness continues to develop , more and more men are beginning to accept underwear as holiday gifts , and sexy underwear is no longer exclusive to women.

It is reported that among the best-selling men's underwear products, satin boxer briefs have a particularly high search volume, reaching 89%; followed by various sexy lace briefs and red underwear marked with a heart pattern, which are all popular among consumers.

In addition to men's underwear, other Valentine's Day gifts with good sales include sports shoes, men's jackets, backpacks, etc. Similarly, men's watches, men's perfumes, polarized sunglasses, etc., which symbolize taste, are also very popular among consumers.

Technological products are also very attractive to consumers, such as portable projectors, neck and shoulder massagers , etc., which are also good choices for women to give as gifts to their partners on Valentine's Day.

There are only 4 days left until Valentine's Day . All major sellers have already started to warm up for Valentine's Day activities. I hope that all sellers can take advantage of the trend and achieve hot sales this year!

USA

Valentine's Day

Hot Search List

Men's Underwear