Allegro officially releases the must-sell categories for Christmas, with tens of thousands of items sold every month!

(This article is contributed by Three States Express)

The Black Friday promotion has come to an end at the end of November, and many Chinese sellers have achieved remarkable results on the Polish Allegro platform. But now is not the time to stop, because there is still the last peak season of the year to prepare for - Christmas .

Let’s take a look at the 2021 Christmas fashion trend forecast provided by the Allegro platform to sellers , to help cross-border sellers select products and prepare for the peak season!

How to select products on the Allegro platform during the 2021 Christmas peak season?

In mid-November, Christmas decorations and trees have already appeared in the streets and alleys of Poland. In Polish tradition, Christmas is a time for families to reunite and bid farewell to the old and welcome the new together. Therefore, in December every year, the demand for Christmas decorations on the Allegro platform will increase significantly. Platform data shows that in 2021, Poles have been buying festive decorations all year round.

In July this year alone , six months before Christmas, tens of thousands of Christmas tree decorations were sold on the Allegro platform. Consumers searched for exquisite decorations on the platform , including: Christmas trees, Christmas tree pendants, indoor and outdoor LED light strings, desktop ornaments, Christmas mangers, etc.

As in previous years, Poles started buying Christmas trees as early as the turn of September and October. This year, 30,000 Christmas trees were sold on the platform by mid-October. On the Allegro platform, consumers often buy artificial Christmas trees (accounting for 97% of such sales). 70% of the Christmas trees sold are around 151-220 cm tall .

In addition to decorations, the Christmas gift shopping boom has also begun! Interesting little items, bedding, cosmetics, perfumes, children's toys, clothing, collectibles and electronic products are all gifts that Polish people like to give during the holidays!

In addition, Christmas-related ingredients are also very popular. Various cakes and gingerbread are the most indispensable for the traditional Polish Christmas dinner. Therefore, before the holiday, consumers like to buy Christmas-style kitchen supplies, such as cookie molds, cake molds, napkins, etc.

December is here. If sellers can list Christmas products on the platform, they will definitely get good traffic and sales. Especially when the products sold are unique on the platform, they will stand out among thousands of sellers in a short time! Sellers must seize the sales opportunity at the end of the year!

What kind of platform is Allegro?

In 2020, the size of Poland's e-commerce market exceeded 100 billion zlotys (about 22 billion euros), a year-on-year increase of 35%. It is predicted that the industry will grow steadily at a rate of more than 10% in the next few years, and Allegro is the best weapon to attack this market.

The following data provides a glimpse of Allegro's strength :

86% brand recognition, won the title of Poland's "Super Brand" many times

More than 21 million consumers shop on the platform regularly

The homepage of the website has an average of 14 million visits per day

The top ten e-commerce platforms in the world by traffic

The daily transaction volume of the 2020 Black Friday promotion reached 3.5 million items

Smart!Week 2021 sales hit PLN 980 million in one week

It is worth emphasizing that 72% of Poles prefer to shop on local e-commerce platforms rather than foreign websites . Allegro is the first and largest e-commerce platform in Poland, with a history of more than 20 years. It is the most recognized brand and website in the local area, favored by many consumers and sellers.

Entered Allegro platform and expanded into Central and Eastern European markets

Not long ago, Allegro took an important step towards internationalization by announcing the acquisition of Mall Group as, one of the largest e-commerce platforms and logistics companies in Central and Eastern Europe. After the acquisition, Allegro's sellers will be able to sell their products to Poland, the Czech Republic, Slovakia, Slovenia, Hungary and Croatia through one platform.

The retail markets in these countries exceed PLN 1.1 trillion. Sellers will have the opportunity to reach more than 70 million consumers at one time and expand new market opportunities!

Allegro platform has been deeply involved in the Polish market, understands buyers' demands and sellers' pain points, and has made frequent efforts to improve its logistics service system this year.

1. A new logistics center will be built in Warsaw, and the OneFulfillmen warehousing and logistics service will be opened to sellers next year.

2. Acquired X-pressCouriers, a Polish delivery courier company, to improve last-mile delivery services.

3. An exclusive welcome plan for new sellers – lasting up to 8 months.

Therefore, whether you are a mature seller with rich experience in the European market or a young seller trying to enter a new market, the Allegro platform will be a safe and reliable choice.

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