Traffic tool! 82% of Amazon orders come from the Buy Box

The Buy Box refers to the purchase box that appears in the upper right corner of the Amazon product page. If the consumer clicks "Add to Cart", the page will automatically jump to the store that owns the Buy Box. Amazon will select a seller to occupy the Buy Box position for each product. Once you own the Buy Box position, you also have traffic and attention.

According to the latest reports from foreign media, 82% of Amazon's sales are generated by the Buy Box. Especially for sales from mobile devices, this proportion rises to 90%.

Since the Buy Box is not given to a single seller, there is usually more than one suitable merchant for each product. Therefore, Amazon uses a series of data and algorithms to allocate the position of the Buy Box.

According to Amazon’s tips, I have summarized several key factors for obtaining the Buy Box:

1. Use Amazon Repricer to set the best price and win the Buy Box. Offering the lowest price does not mean winning the Buy Box. According to Amazon's calculations, merchants have a better chance of qualifying for the Buy Box if they offer competitive prices without reducing their profit margins.

2. Ensure the perfect order percentage ( POP). This includes ensuring that the inventory is updated and always in stock; 97% of orders arrive within the specified shipping period; only 95% of packages are sent with valid tracking codes; shorten the delivery time as much as possible (the ideal range is 0 to 2 days); reduce the rate of defective orders to the maximum (less than 1%); and the pre-shipment order cancellation rate is less than 2.5%.

3. Use FBA. Amazon is more inclined to reward sellers who entrust their logistics to Amazon.

4. Improve product ratings. Amazon attaches great importance to verified product reviews, so the higher the rating of the product, the more likely it is to qualify for the Buy Box. If the seller with the highest product ratings can get the Buy Box 70% of the time in a day, the seller with the lower ranking can have it in the remaining 30% of the day.

The conditions for obtaining the Buy Box are relatively complicated, but if you qualify for the Buy Box, the exposure of your store and products will be greatly improved. Therefore, sellers should do a good job in store management and after-sales service, accumulate good reputation for the store, and greatly increase the chances of obtaining the Buy Box.

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