What is Cafe24? Cafe24 Review, Features

Founded in 1999, Cafe24 is one of the leading e-commerce platforms in South Korea and a Korean e-commerce system service provider, providing one-stop services from shopping website construction, comprehensive operation agency, marketing, logistics distribution, etc.

About Cafe24

Cafe24 global e-commerce platform provides customers with free e-commerce website building services, allowing creative enterprises or individuals to easily own their own e-commerce websites and enter overseas markets. Cafe24 provides one-stop services required for cross-border e-commerce exports, including foreign language e-commerce website building, translation, localized payment, overseas marketing and advertising, overseas platform entry, foreign language customer service, international logistics, etc.

Cafe24 may not be considered an e-commerce platform in the full sense, because it mainly provides a series of service solutions for the entire supply chain of e-commerce, including e-commerce website design and construction, operation and marketing, and even logistics and distribution. Maybe some of you have used their services, because many well-known Korean online brands’ online shopping malls were established by Cafe24. Last year, the total transaction volume of its platform was about 6 billion US dollars, which also ranked among the top e-commerce platforms in Korea.

Currently, Cafe24 has 1.6 million online shop customers and 5.5 million member accounts worldwide, making it a trustworthy global e-commerce platform in the online business field. Well-known Korean online brand stores such as Stylenanda, Mixxmix, and Imvely, which are relatively well-known to Chinese consumers, were all established through Cafe24's e-commerce platform.

Cafe24 has established 8 branches in China, the United States, Japan, the Philippines and other countries. Cafe24's Yanji branch in China is responsible for helping Cafe24 member merchants with online marketing, platform design, customer service consultation and translation work on domestic e-commerce platforms. The Cafe24 platform currently supports seven languages, including English, Japanese, Chinese and Spanish.

Platform Features

There are many products with excellent styles, designs or quality on Korean online stores. These products have also received good responses in overseas markets. However, if these companies want to directly conduct cross-border e-commerce sales, it is difficult to independently carry out many links such as translation, logistics, and settlement. Therefore, Cafe24 provides these companies with one-stop agency services such as translation, logistics, and settlement, and through cooperation with local Chinese companies such as Alibaba, it provides Cafe24 client companies with a variety of services such as sales operation agents. It has provided great help for client companies to successfully enter overseas markets.

Competitive Advantage

Cafe24's competitive advantage is that it has more than 100 global partners, including Facebook, Google, Amazon, Rakuten, Alibaba, PayPal and SoftBank. The company also operates its own e-commerce application market Cafe24 App Store and online store theme store Cafe24 Design Center.

Development History

-In 1999, Shinporui Internet Co., Ltd. and its affiliated research institute were established.

-In 2000, the Cafe24 brand was officially established.

-In 2002, Cafe24 launched the "Hosting Center" service.

-In 2003, Cafe24 launched the "Online Store Center" service.

-In 2004, Cafe24 launched the "Design Center" service.

-In 2006, Cafe24 launched the “Marketing Center” service.

-In 2008, Cafe24 established legal entities in China (Yanji) and the Philippines (Manila).

-In 2010, the “Mobile Online Store” service was launched.

-In 2011, Cafe24 BI was revamped; Cafe24 "Entrepreneurship Center" was established; and the US (Los Angeles) legal entity was established.

-In 2012, Cafe24's "Smart Design" service was launched; a Japanese (Tokyo) legal entity was established; and an MOU agreement was signed with Yahoo Japan.

-In 2013, the company launched the "Cafe24 Global E-commerce Platform"; established a legal entity in the United States (Delaware); established a legal entity in China (Hangzhou); won the "Korea Internet Promotion Agency Award" at the 8th Korea Internet Awards; and won the title of "2013 Best Company to Work For" sponsored by the Korea Chamber of Commerce and Industry in Seoul.

-In 2014, Cafe24 launched services to support entry into overseas e-commerce platforms; opened overseas advertising and marketing services

; Signed MOU agreements with Mogujie and Alibaba; Obtained “Information Protection Management System (ISMS)” certification.

-In 2015, Cafe24 signed MOU agreements with Alipay epass, JD.com, Japan Rakuten, Lazada, and Vipshop; and won the "Korea Internet Agency-Commendation Award".

-In 2016, Cafe24 was certified as a Google Analytics partner; received a plaque of appreciation from the Seoul Industrial Development Agency (SBA); established a legal entity in Taiwan (Taipei); established a legal entity in Japan (Fukuoka); signed MOUs with Sagawa Express and Hanjin; built 160Tbps-level network equipment; and signed an MOU with Hangzhou CIRS Technology Co., Ltd.

-In 2017, Xinpurui Internet Co., Ltd. was changed to Cafe24 Co., Ltd.; entered into a partnership with Facebook; won the Google Premier Partner Awards; signed an MOU with Green World Technology, a subsidiary of Allpay; and signed an MOU with Quantium Logistics, a subsidiary of Singapore Post.

-In 2018, Cafe24 was listed on KOSDAQ; "Cafe24 Global E-commerce Platform" was launched in Japan; MOUs were signed with SoftBank Payment Services, Facebook, and SHIBUYA109 (109 Department Store); "App Store" service was launched; online shopping management solution PIMZ was acquired; luxury goods trading website FeeLWAY was acquired; Cafe24 Japan signed MOUs with Japanese clothing group TSI and Kumamoto DMC.

-In 2019, Cafe24 signed MOUs with the Seoul Transport Corporation, Taiwan FamilyMart, Facebook Asia Pacific Headquarters (APAC), and Japan LIST Shop; and accessed Google PWA·AMP technology.