Peripheral products rush into the bestseller list! Squid Games is gaining momentum

The recent TV series "Squid!" produced by Netflix has been extremely popular. The plot is thrilling but not brain-burning. It has not only been frequently searched in China, but is also very popular overseas, and has won the title of Netflix's hot broadcast champion in many countries.

The sequelae of watching the drama are also very strong, which has set off the challenge of scraping the mulberry by audiences at home and abroad. In China, the difficult "Along the River During the Qingming Festival" mulberry has appeared . According to local mulberry sellers in South Korea, before the TV series was broadcast, the daily sales were less than 200, and now more than 500 are sold every day.

Capital responded quickly as well, with peripheral products being put on the shelves on major platforms, and representative sportswear and other peripherals from the show also selling like hot cakes on platforms like Amazon. Although the show has been over for a while, the search trends for related keywords are still soaring on Amazon and Google.

(Image source: Google Trends)

Searching for "squid game" on Amazon yields more than 1,000 related search results, most of which are labeled "Halloween." Wearing the same costumes as in the show makes you feel like you are in the game session in the show, which fits the theme of Halloween very well. Many consumers are including it in their Halloween costumes.

The classic sportswear and masks in the play are the most popular, and they immediately entered the best-selling list of new product categories, and indirectly led to the craze for retro sportswear.

  (Photo source: Meiya New Product List)

According to data from the website, a few days after the series premiered on Netflix, global searches for sportswear and white sneakers similar to those worn by the show's contestants soared 97% and 145% respectively, and searches for red overalls similar to those worn by guards in the show also rose 35%.

Due to the supply chain crisis, many consumers cannot receive the same clothing they purchased quickly. Tutorials on how to make "Squid Game" costumes are also very popular on Tiktok and YouTube.

But sharp-eyed netizens in China have also discovered that this green and white sportswear looks very familiar. Isn't it just like the famous "Wu Jing Chinese brand"? It really doesn't feel out of place when photoshopped into a TV series.

(Picture from the Internet)

In addition to classic sportswear, popular peripheral products in the show can be found in the Amazon search bar, such as mysterious masks, game invitation cards, etc. The loquat cooking kits and tools in the show are also sold at high prices on multiple e-commerce platforms.

This kind of popular peripheral products come and go quickly. As the popularity of the TV series wanes, the craze will slowly subside. If the seller happens to sell similar products, he or she may be able to catch up with this wave of popularity.

Amazon

Bestseller

Neighborhood