Amazon US releases new announcement: delivery will be more on time

Recently, Amazon US announced that it has added a new shipping setting automation tool to help sellers deliver goods on time . Amazon said that with this tool, sellers no longer need to manually calculate the time it takes for goods to arrive in each region , so that they can deliver goods to buyers on time .

The tool automatically calculates the delivery time based on the seller ’s warehouse location , the latest data of the selected carrier , and the buyer’s address . In addition to being able to achieve accurate delivery commitments , the newly added transportation setting automation can also increase sales and simplify the user experience, specifically:

Delivery promises are more accurate. The shipping setup automation tool can dynamically calculate the postal code and shipping time from the warehouse to the buyer's address , which can increase the likelihood that the seller's offer will appear in the listing ;

Sales will increase. If sellers use this tool, their delivery promises will become faster and more accurate, making their offers more attractive to buyers and helping to increase sales;

Better user experience . No need to manually estimate the delivery time of each shipment , which simplifies the operation process and saves sellers’ time. In addition, the new tools reduce sellers’ “overestimation” of delivery promises. Sometimes the delivery time of goods may exceed the seller’s estimate, affecting the seller’s reputation. But the automated settings will make the delivery promise closer to the actual delivery time.

Regarding the new tool launched by Amazon, some sellers reminded that if the tool is used to calculate delivery time, it is best to eliminate any previous violations of late delivery , otherwise it will interfere with or mislead Amazon's backend calculation of the estimated delivery time.

However, some sellers have expressed distrust of the new tool, believing that Amazon’s approach is intended to force sellers to extend the pre-delivery time, or that it would be better to stick to the “under-promise and over-deliver” approach.

However, for most Amazon sellers, the emergence of new features is at least not a bad thing. As for whether to use it or not, sellers should not believe one side of the story, but make their own evaluation and experience before making a decision.

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USA

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