Online drug spending in Russia rises 84%

With the development of e-commerce, offline pharmacies have also been affected. More and more people are choosing to buy medicines online on e-commerce platforms, and the sales of health products in the e-commerce industry have increased.

Many people try to reduce the number of visits to public places, including pharmacies and clinics, and prefer to order medicines, call doctors and laboratory assistants to conduct tests at home. In addition to some daily medicines, these also include vitamins, nutritional supplements and food supplements , which are beneficial to health.

Moreover, starting from September 1, Russia changed its policy to allow non-chain pharmacies to sell over-the-counter drugs online, which means that the number of online pharmacies will increase. Platforms such as Wildberries have begun to join the ranks of over-the-counter drug sales.

According to recent statistics, the number of online pharmacies in Russia increased by 13%, the number of purchases increased by 129%, and overall sales increased by 84% compared to September last year .

At the same time, the popularity of telemedicine services is also increasing. Against this background, Russians have significantly increased the number of online transactions to pay for such services. Thus, according to Russian Standard Bank, in the eight months of 2021, this value more than doubled compared to the same period last year.

The data shows that men's average health expenditure is higher than women's, about 1,519 rubles for men and 1,468 rubles for women. However, women spend more on online purchases of medicines, phone calls and other hospital services than men, accounting for 59% in the past eight months. Women are also the main participants in offline consumption.

Industry insiders said, "With the relaxation of policies, more small sellers will enter the online market, which will expand the customer base and improve the supply of medicines in remote areas where there are no large drug chains and logistics are not well developed. This can improve the situation to a certain extent."

In addition to these health medicines, health-related products are also very popular. Sellers in the Russian market can pay attention to local consumer demand in a timely manner.

Russia

E-commerce