Sales of beauty and health products in Russia increased by 16%

As Russia's epidemic control measures are gradually relaxed , more and more Russian consumers have been able to return to work , and their shopping enthusiasm is continuing to rise.

According to statistics from the Admitad Alliance, Russian consumers prefer online shopping to purchase cosmetics, medicines and other beauty and health products. In the first half of 2021, the overall sales of the beauty and health products industry increased by 16% year-on -year.

This trend is global. According to estimates by the Admitad Alliance , global sales of beauty and health products increased by 27% and sales increased by 47% in the first half of 2021. Consumers' desire to buy products in this industry is also increasing , and the number of times they browse this category on shopping websites has increased by as much as 7 times.

The emergence of this trend is also logical. Russian consumers who have returned to work need to buy more beauty products to dress themselves up . At the same time, with the resurgence of the Delta virus around the world, Russian consumers are also willing to buy some home care products to relieve the pressure brought by the potential next wave of pandemic . The growth of online drug sales is also related to the prevalence of diseases in the country and Russians' concerns about their health and immunity .

According to Admitad , when choosing beauty and health products , Russian buyers usually look for the best prices and are accustomed to using cashback and coupons. At the same time, a large number of consumers trust products recommended by bloggers on social networks .

According to data from the Admitad Alliance, the average spending of Russian consumers on beauty and health is lower than that of some leading countries, currently averaging $ 40. In terms of the average amount of money consumers spend on beauty and health in 2021 , the top three countries are Saudi Arabia, the United Arab Emirates and Kazakhstan.

Overall, Russia will not lag behind some leading countries in terms of growth in the cosmetics, hygiene and pharmaceutical industries in 2021. But it is certain that as the vaccination rate against the new crown virus increases, sales of products in the beauty and health sector in Russia will see further growth .

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