Exquisite camping is popular overseas. Cainiao joins hands with Lazada to speed up cross-border logistics in Southeast Asia by 50%

Bohemian-style linen beige tents, fishing net hammocks under the shade of trees, twinkling strings of fluorescent lights, accompanied by sweet sparkling wine and sizzling barbecue... This is not a star-rated resort at some popular online attraction, but a new outdoor activity and lifestyle that has attracted countless fans overseas - glamping.

Affected by the repeated outbreaks of the epidemic, white-collar workers who have been staying at home for a long time are more willing to use their summer vacation to get in close contact with nature. Coupled with the promotion of Internet celebrities, stars and outdoor KOLs, a new lifestyle represented by exquisite camping has begun to enter thousands of households in Southeast Asia. In addition to being close to nature and experiencing outdoor life, exquisite camping also advocates the aesthetics and ritual of camping. Barbecue grills, hammocks, outdoor tables, chairs, benches and lighting have become essential hot items for people when camping.

According to data from Lazada, the flagship e-commerce platform in Southeast Asia, sales of camping supplies on its platform increased by 51% year-on-year in June and July this year , making it one of the best-selling products on Lazada's Southeast Asia platform and attracting countless fans. In order to provide local consumers with a smoother cross-border logistics experience and allow domestic outdoor products to enter the homes of ordinary people like exquisite camping, Cainiao, which is responsible for Lazada's cross-border logistics, has recently launched the Southeast Asia Express Service, which has accelerated logistics by nearly 50 %, helping domestic products and domestic trends to go global and allowing overseas consumers to enjoy high-quality Chinese products and cross-border logistics.

NatureHike , a well-known Chinese outdoor brand , entered Lazada in September last year . Its sales have been growing rapidly since July this year, ushering in the peak season for orders. "In the traditional freight era , if you ask the transporter when the goods will arrive, the transporter will say more than ten days. The specific time is very uncertain. If there is a slight delay in any link, it may take longer." Its person in charge, Mr. Liu, told reporters that the popularity of seasonal hot products often lasts for an uncertain period of time, and the timeliness of cross-border logistics is the key. The Southeast Asia Express Service launched by Cainiao has basically achieved "72 - hour delivery" in many Southeast Asian countries, and has greatly improved the logistics certainty and security of cross-border e-commerce.

It is reported that Cainiao has set up distribution centers in Yiwu, Shenzhen and Quanzhou, where export merchants are densely distributed, providing free door-to-door collection , distribution, and consolidated transportation services for export merchants in East China and South China. Relying on Cainiao's express network resources and digital technology, merchants can query package details at any time through the logistics tracking system provided by Cainiao, realizing full-link visualization.

  Cainiao Yiwu Distribution Center

Yang Mengzhen, the operations manager of an e-commerce company in Yiwu, told reporters that Cainiao matches the production time of the warehouse and collects goods from the factory at 10 a.m. and 3 p.m. every day. After the warehouse completes the collection and handover , the system will update the status in time. The whole process is visible to consumers and merchants, which can save at least 8-10 hours. Previously, merchants needed to deliver goods by themselves, and it took a lot of time to queue up for warehousing and scanning . If it is a big promotion period, there is a high probability of a 2-3 day delay.

In addition, Cainiao has launched community collection points since April this year, which currently cover about 11,500 merchants in 20 cities . Small and medium-sized merchants with small volumes can directly send their goods to the collection points in nearby communities, and then Cainiao will collect them in a unified manner, effectively helping small and micro merchants reduce costs and speed up logistics.

  Cainiao Yiwu Beiyuan Collection Point

"Nowadays, overseas consumers have higher and higher requirements for logistics timeliness, especially for popular products promoted by Internet celebrities. Consumers can't wait to have them delivered immediately after placing an order." Miao Qingyun, head of cross-border logistics at Cainiao Lazada, said that Cainiao started trial operation of Southeast Asian cross-border express delivery service in June this year, mainly covering Singapore, Thailand, the Philippines and Malaysia, with the fastest delivery time of 3 days. We hope to help more Chinese brands seize new opportunities in the Southeast Asian e-commerce market through efficient cross-border logistics services together with Lazada .

Currently, Lazada has more than 100 million annual active consumers in six countries in Southeast Asia, including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, and has a logistics and payment network with obvious competitive advantages in the region .

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