Amazon is investigating a bizarre incident in which someone pretends to be advertising on TikTok

On Wednesday this week in the United States , an Amazon advertisement on TikTok caused countless users to go crazy.

The surreal TikTok ad confused many users, who thought the e-commerce giant was trying to incorporate absurd internet humor into its online marketing strategy.

It is reported that this bizarre advertising video was broadcasted by Twitter streamer Eddy Burbeck .   Burback found out and questioned the record .

The ad features a screen similar to the Lego game Roblox . It 's interspersed with a strange clip of a man dancing to Flo Rida and T-Pain 's 2008 hit "Low . " But it only repeats the line " apple bottom jeans " from the song after the two robots tease each other about grandmas and girlfriends .

The ad was reportedly paid for by Amazon , but Amazon said on Wednesday that it was not an investor . Amazon said it is working with TikTok to investigate the incident.

It is reported that clicking the ad link will jump to the Amazon search results page for the keyword "revealhome1.", where users will see home decoration and kitchen supplies such as curtain ties and food storage jars .

Some have suggested that the publisher of the ad was trying to divert customers to their own stores to make purchases, thereby reducing Amazon's revenue , but no one knows how this false ad appeared on the platform .

Late on Wednesday, a TikTok spokesperson said the ad was not information fraud but was caused by a technical problem in the system, which mistakenly combined Amazon's creative ad with other videos. The problem has now been resolved.

According to the editor, TikTok opened its self-service advertising platform to all advertisers last year to compete with other competitors in the market such as Facebook and Google .

Although these self-service ad management services can bring huge revenues to companies like TikTok and Facebook , the resulting problems such as false information and information security should also be taken seriously by the relevant platforms.

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