Independent website building tool selection: comparison between Wix and Shopify

In recent years, independent websites have become an important sales channel for cross-border e-commerce. So, which website building tool should independent website sellers choose? This article analyzes and compares the similarities and differences between the general website building tool Wix and the e-commerce website building tool Shopify for reference.

As a powerful website building tool, Wix lowers the threshold for website development with its convenient and simple operation process . It provides a drag-and-drop layout interface . When users create a website or edit a page, the Wix backend will automatically generate compiled code. For countless small and medium-sized enterprises that need a website but lack professional technicians, it is undoubtedly the preferred tool for company website building .

Shopify is not just an independent website building tool, but also an all-encompassing e-commerce platform . With its payment, business development and marketing functions, Shopify can make the seller's independent website a center that connects various online tools, not just a few pages with e-commerce functions.

In terms of website building templates, WiX , a general website building tool, has more diverse templates, with about 800 templates , of which more than 100 are built to meet e-commerce needs . In comparison, Shopify not only provides free templates , but also provides paid e-commerce independent station templates with better visual effects and more vertical positioning .

In terms of subsequent changes to the appearance of the independent site, using the Wix platform to build a site is more traditional. After the website form is established, changing the interface appearance again requires a relatively cumbersome operation process; the process of changing it again after using Shopify to build a site is much simpler and more suitable for sellers who have seasonal needs .

In terms of plugins, both Wix and Shopify are equipped with app stores . Wix has more than 250 extension plugins ; Shopify has more plugins , all built around e-commerce needs, such as customer wishlists, dropshipping, product reviews, currency exchange, etc.

In addition to the comparisons mentioned above, Wix's AI function is its unique advantage. With the help of AI, sellers can build an independent website that is more in line with their wishes. In comparison, Shopify 's advantage is its 24-hour uninterrupted background technical support.

Generally speaking , Wix may be more suitable for industry newcomers , while Shopify may be more suitable for e-commerce companies with clear goals and relatively more mature development plans .

Shopify

Independent website

Cross-border e-commerce market