Competing with Lululemon, Dick's private label sales in the US reached $1.3 billion

Competing with Lululemon, Dick's private label sales in the US reached $1.3 billion

Recently, Dick's of the United States launched its own brand VRST, thus entering the fiercely competitive men's sportswear market. It is reported that the brand is mainly sold on Dick's own website and independent website.

 

Private label sales reach $1.3 billion

 

Data shows that in 2020, Dick's internal brands had sales of $1.3 billion and total revenue of $9.58 billion. The company said its own brands outperformed national brands in the golf, fitness, outdoor equipment and team sports categories.

 

The launch of the new Dick's brand comes as the company steps up its investment in its own brands following pledges by big names like Nike and Under Armour to sell more goods directly to consumers . Adidas said earlier this month that its direct-to-consumer vertical will account for 50% of net sales by 2025.

 

Dick's said it hopes the VRST will help it improve its market position while competing with similar products from high-end apparel brands and specialty sportswear stores.

 

Men’s sportswear accounted for 45% of the total men’s apparel market last year

 

Lululemon has said it plans to double its men’s business in five years. Direct-to-consumer men’s casual brands such as Rhone , Tenousand and Vuori have also doubled their online marketing spending to attract new customers. Even department stores Nordstrom and Kohl’s are focusing on activewear in hopes of boosting sales.

 

The men’s activewear market has seen huge growth, accounting for 45% of the total men’s apparel market last year, up from 39% in 2019, according to consumer research firm NPD Group. Categories that helped drive dollar growth in the space included sweatpants (up 16% from a year ago) and sweatshirts (up 3% from 2019).

 

Dick's said it is making the most of current momentum to develop its brands, but the most important thing is that in the long run, it must develop more brands to meet consumer needs in order to enter a larger market.


Lululemon

USA

Dick's

Sales

<<:  Snapchat acquires startup Fit Analytics to expand fashion and e-commerce businesses

>>:  German auction e-commerce Hood.de is growing rapidly and is poised to take over eBay's market share

Recommend

Shenzhen Stock Exchange suffered huge losses and was delisted?

1/12 of 2024 has passed. In the past month, selle...

E-commerce in Southeast Asia is growing at an exponential rate

Online retail in Southeast Asia grew 85% year-on-...

What is Yunquna? Yunquna Review, Features

Yunquna is a platform under Shanghai Huihang Jiexu...

What is Summer Seller Update? Summer Seller Update Review, Features

eBay announced the Summer Seller Update on May 22...

The orders didn't explode, but the ads did! This Black Friday is the worst

Black Friday is here, have you received a large n...

What is KuaiNiao Shipping? KuaiNiao Shipping Review, Features

Kuainiao Express has formal cross-border e-commer...

Amazon CEO Jeff Bezos will officially step down on July 5!

In 1995 , an online bookstore called Cadabra was ...

Etsy listings are "missing" and ad blocking is the culprit

Recently, some sellers and customers abroad repor...

Airwallex Completes $200 Million Series E Funding Led by Lone Pine Capital

Airwallex, a global financial technology company,...

What is GreenRabbit? GreenRabbit Review, Features

<span data-docs-delta="[[20,{"gallery"...

Several Amazon sellers sentenced for illegal operations

In recent years, Amazon has significantly stepped...