Export value exceeds 80 billion US dollars, China's home appliance industry is still popular

In 2020, although all industries were affected by the epidemic, as the epidemic was brought under control and China introduced various policies to promote consumer consumption, production and sales in the home appliance market have gradually returned to normal, and China's home appliance exports have even made a V-shaped reversal.

The growth rates of Asia, Europe and North America markets all hit new highs

Data from the China Household Electrical Appliances Association shows that in 2020, the production and sales of the home appliance industry have steadily recovered, with exports remaining consistent with the best level in the same period in history, and the growth rate is the highest in the past 10 years. In addition, China's cumulative home appliance exports for the whole year have reached US$83.7 billion, an increase of 18%.

It is reported that the improvement of China's home appliance industry is mainly due to the boost from the export market and the development of online sales channels. Data shows that in 2019, due to factors such as the slowdown in economic growth and tightening of real estate policies, the home appliance industry has shown a slight decline. The COVID-19 pandemic in 2020 has made the already declining home appliance market even worse, with retail sales falling by 40% in the first quarter.

In June 2020, China's home appliance exports rebounded strongly. From the perspective of sub-sectors, the growth rate of large and small home appliances continued to expand ; from a regional perspective, the growth rate of China's home appliance industry exports to the three major markets of Asia, Europe and North America all hit a new high this year; from the perspective of the retail market, it has transitioned to a situation where online is dominant and offline is auxiliary . For large appliances such as air conditioners and electric water heaters that require on-site installation, the online channel ratio has reached as high as 50%.

New home appliances may become a new driving force for export growth

The epidemic has prompted new changes in consumers' demands for home life. In 2020, refrigeration products such as refrigerators and freezers recovered rapidly , and the kitchen appliance industry showed positive growth, while air conditioners performed poorly due to unfavorable factors such as the epidemic.

Affected by the stay-at-home economy, export orders for small household cooking appliances such as air fryers and grills, small household cleaning appliances such as vacuum cleaners and electric mops, and small household personal care appliances such as hair clippers and personal massage equipment have also increased significantly, with the annual growth rate remaining in double digits.

In addition, it is worth mentioning that the sales volume of dishwashers has achieved reverse growth, with an annual sales growth of more than 25%. In other words, in 2021, high-quality, new technology home appliances, such as dishwashers, dryers, integrated kitchen appliances, etc. , will become one of the new driving forces for sales growth, and sellers need to pay special attention.

In fact, the amazing performance of home appliance exports is mainly related to the growth of overseas demand and the return of production orders from overseas markets brought about by the epidemic. Relevant people predict that in the first half of 2021 , China's home appliance industry exports will resume normal growth, and in the second half of the year, as the overseas epidemic is brought under control, home appliance exports may return to normal before the epidemic.

China

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