Six major trends in the beauty industry in 2021! Skin care is more worthy of attention

As beauty standards and lifestyles change, the beauty industry continues to evolve and the online beauty market continues to expand. In particular, the pandemic has brought a variety of changes to our lives, which has also led to the emergence of some unique trends in the beauty industry.

From 2020 to 2023, the beauty industry's market share is expected to grow by an average of 5.2% per year. According to McKinsey, although sales of cosmetics and perfumes have declined, related hair care, skin care and other products are becoming more and more popular among consumers. Come and take a look at the popular trends in the beauty industry in 2021!

1. Natural beauty products are on the rise

As people pursue health, in skin care, more and more consumers are seeking beauty products with pure natural ingredients based on plants, while products full of chemical ingredients are gradually being eliminated. Products with "pure natural", "green" or "herbal" labels are becoming more and more popular.

2. DIY beauty becomes a new option

As most stores have been closed for a long time, many people are forced to do routine care at home, and DIY beauty relying on online orders has become a new choice for many consumers. Products that can be done by yourself, such as manicures, body hair removal, and boxed hair dyes, are becoming more and more popular, and the annual order volume of hair removal products has increased by 97%.

3. Moisturizing hand sanitizer is popular

Hand sanitizer was not originally a beauty product, but the demand for hand sanitizer has surged due to the epidemic. Almost all consumers ( 93%) wash their hands at least twice a day. However, since the disinfectants in ordinary hand sanitizers can cause dry and cracked skin on the hands, some beauty companies have taken the opportunity to launch moisturizing hand sanitizers that can both disinfect and care for the skin, which are very popular among consumers.

4. Skin care is booming

As people spend more time at home and their pace of life slows down, they begin to pay attention to skin care. In fact, facial skin care accounts for 19% of the entire beauty industry , nearly one-fifth. Women in particular pay special attention to anti-wrinkle and anti-aging. In 2021, skin care products such as moisturizers and essences will continue to be popular.

5. Mask eye makeup continues to gain popularity

Under the epidemic, wearing masks every day has become a standard for people. Since the masks cover most of the face, beauty-conscious female consumers have focused on eyebrow and eye makeup. Compared with other cosmetics, the demand for corresponding eye shadow, eyebrow pencil, mascara and other products will continue to rise.

6. Online shopping becomes mainstream

Like other industries, the beauty industry is increasingly turning to online development, and people are increasingly relying on online shopping to buy their favorite products. In addition, virtual makeup trial technology is becoming more and more mature, which provides convenience for online purchases.

Regardless of the beauty trend, the trend of the beauty industry turning to online development is irreversible. If you want to get a share of the beauty market, you must focus more on the online development of the beauty industry and formulate a practical expansion plan.

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