What is mParticle? mParticle Review, Features

Founded in New York in 2013, mParticle collects customer data through secure APIs and SDKs, connects it to all of sellers’ tools using a customer data platform, manages data quality, enforces governance, and drives better customer interactions.

About mParticle

• mParticle simplifies and protects your customer data infrastructure so you spend less time maintaining marketing tools;
• mParticle uses a secure and reliable API to collect customer data and connect it to more than 300 product analytics, A/B testing, marketing and data warehouse tools;
• mParticle increases conversion, retention and time to monetization through high-quality customer data available anywhere, anytime.

platform

• Data connectivity

Collect data using secure APIs and SDKs and connect it to all of your team’s tools and systems.

• Data quality

Improve customer data quality and make good data count.

• Data Governance

Protect customer data.

• Data-driven personalization

Use historical and real-time customer data to create personalized experiences.

Solution

• retail;
• Financial services;
• media;
• QSR & Catering;
• travel;
• gamble;
• Product Manager;
• Growth Marketer;
• Developer.