What is mParticle? mParticle Review, Features

What is mParticle? mParticle Review, Features


Founded in New York in 2013, mParticle collects customer data through secure APIs and SDKs, connects it to all of sellers’ tools using a customer data platform, manages data quality, enforces governance, and drives better customer interactions.

 

About mParticle

  • mParticle simplifies and protects your customer data infrastructure so you spend less time maintaining marketing tools;
  • mParticle uses a secure and reliable API to collect customer data and connect it to more than 300 product analytics, A/B testing, marketing and data warehouse tools;
  • mParticle increases conversion, retention and time to monetization through high-quality customer data available anywhere, anytime.

 

platform

  • Data connectivity

Collect data using secure APIs and SDKs and connect it to all of your team’s tools and systems.

  • Data quality

Improve customer data quality and make good data count.

  • Data Governance

Protect customer data.

  • Data-driven personalization

Use historical and real-time customer data to create personalized experiences.

 

Solution

  • retail;
  • Financial services;
  • media;
  • QSR & Catering;
  • travel;
  • gamble;
  • Product Manager;
  • Growth Marketer;
  • Developer.

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