Zhejiang's post-90s generation goes overseas and ranks first in sales worldwide

Yushu Technology attracted widespread attention due to its robot dancing Yangko on the Spring Festival Gala in the Year of the Snake. Its products were quickly sold out and removed from the JD.com platform after being launched. While Yushu Technology is popular in China, it has also become popular abroad. Its products have been forwarded by Musk. Its four-legged robots occupy nearly 70% of the global consumer market and have entered many countries including North America and Europe.

Humanoid robots try out e-commerce, sold out as soon as they hit the shelves

On the stage of CCTV's Spring Festival Gala in the Year of the Snake, 16 humanoid robots from Unitree Technology performed the Yangko dance, which attracted widespread attention. As the Unitree humanoid robots became popular on the stage of the Spring Festival Gala, the products were out of stock and taken off the shelves, and second-hand prices were sold for 120,000 yuan.

On February 11, Yushu Technology's consumer-grade humanoid robot G1 priced at 99,000 yuan and industrial-grade humanoid robot H1 priced at 650,000 yuan were quickly sold out and removed from the JD.com platform after they were launched.

Soon after , news came out that the Yushu humanoid robot would no longer be sold to individuals. The customer service of Yushu Technology’s JD flagship store said, “ The news circulating on the Internet is a rumor. There is absolutely no problem in terms of supervision, etc. It’s just that the first batch of sales orders on the platform have sold out. Moreover, the ones on the shelves are ordinary standard versions without any functions. They will be put on the shelves after they are optimized .”

In 2023, the company launched its first universal humanoid robot product, the Unitree H1, and in 2024, it released the Unitree G1 basic version and EDU version of the intelligent humanoid robot. The launch of these products not only demonstrated Unitree Technology's technical strength in the field of humanoid robots, but also earned it a reputation in the global robot market. In the field of humanoid robots, its sales have already ranked first in the world.

At the private enterprise forum on February 17, Wang Xingxing, the founder of Yushu Technology, became the youngest and most watched person. The influence of Yushu Technology's products is self-evident.

According to relevant data, the shipment volume of quadruped robots of Yushu Technology accounts for nearly 70 % of the world , and its business scope covers more than half of the countries and regions in the world. Its products are used in scientific research institutions, university laboratories, industrial production, security inspection and other fields.

On overseas crowdfunding platforms, Unitree Go1, a quadruped robot developed by Yushu Technology, has set a crowdfunding record of 17 million yuan. Its product performance parameters are close to those of industry giant Boston Dynamics, but its price is only one-tenth of that of the industry giant .

The head of Yushu Technology said: "In the future, quadruped robots can truly enter the consumer era, and it will not be a problem to reduce the price to 3,000 to 4,000 RMB."

Two years ago , Yushu Technology reduced the price of its robot dog to less than 10,000 yuan, which is nearly 3,000 yuan cheaper than similar products from its peers. This year, the price of its humanoid robot has been reduced to 99,000 yuan, while the average price of its peers is around 500,000 yuan. The huge price advantage is the best demonstration of Yushu Technology's independent research and development and production capabilities.

It is worth noting that the fitness pump products launched by Yushu Technology are also selling well in online channels. This product is an attempt at a new category in the e-commerce market.

In the Yushu Technology store on Amazon Japan, a smart fitness pump sells hundreds of thousands of dollars a month and is widely praised.

This smart fitness pump puts the motor into a small box, equipped with ropes and pull rings, weighing only 700 grams, and can meet users' fitness needs anytime and anywhere. The core technology of the product is derived from the bionic robot joint force control technology. With the electromagnetic resistance of the force control motor, it can help fitness enthusiasts achieve controllable resistance and strength curves.

Not only that, the product can also be used as a power bank to charge mobile phones and other devices, and has the functions of adjusting resistance, viewing exercise data and recording. It has even developed an app to assist fitness, providing users with a full range of fitness experience.

Accelerate the overseas expansion, even Musk couldn't help but forward it

With its products gaining wide recognition, Yushu Technology has become a leading company in China's robotics field. In recent years , it has also accelerated its layout in overseas markets and achieved certain results. Its brand influence is currently increasing significantly.

Yushu Technology's quadruped robots are world-leading, and its consumer-grade and industrial-grade quadruped robots (such as the B2-W robot dog) dominate the global market. The robot dogs have high-dynamic movement capabilities such as climbing mountains, wading, and carrying loads, as well as industrial-grade application scenarios. Related videos have sparked heated discussions on overseas social platforms.

When the humanoid robots Unitree H1 and G1 were quickly sold out after their global debut on JD.com, their high cost-performance and performance attracted the attention of overseas buyers. Currently, there are some international scene applications, demonstrating the strength of Unitree Technology's products. For example, its robot dog has been commercialized in projects such as Singapore's power tunnel inspection.

In addition, Yushu Technology also actively cooperates with international giants and conducts brand marketing on a global scale.

In February 2025, Meta announced its investment in the field of AI-driven humanoid robots and launched technical discussions with companies such as Yushu Technology, highlighting Yushu's technological position in the global industrial chain.

Yushu Technology also received investment from the Beijing Robot Industry Development Investment Fund, which is managed by Shoucheng Holdings and other institutions. The fund focuses on high-quality companies in the robotics industry chain and provides financial support for their overseas R&D and market expansion.

Frequent appearances at international exhibitions and cultural events have further promoted brand marketing. Yushu Technology's humanoid robots have appeared at international exhibitions such as CES 2025, where all exhibits were sold out within a day, and even samples were snapped up.

In December 2024, Unitree Technology released a video of less than 2 minutes, showing the latest performance of its latest Unitree B2-W industrial wheeled robot, which can rotate on the spot for two weeks, and then rotate upside down for three and a half weeks; it can climb mountains and wade down steep slopes, and it has both stability and speed. The video has received a lot of attention and praise, and even Musk forwarded it on the social platform X.

According to Goldman Sachs' forecast data, the market size of humanoid robots will reach 154 billion US dollars by 2035. As the market is booming, more and more companies are beginning to get involved in this field. Well-known car companies such as Tesla, Xiaomi, and Weilai are also entering the humanoid robot track, which has brought considerable competitive pressure to Yushu Technology.

In the face of competition, Yushu Technology is actively expanding overseas markets and laying out sales channels, while also reducing product prices and improving product cost-effectiveness through technological innovation.

It is understood that R&D and production technology-related personnel account for up to 50% of the Yushu Technology team , and the core R&D members are basically from famous universities at home and abroad and well-known technology companies such as Alibaba and Hikvision. As of 2024, Yushu Technology has applied for more than 180 domestic and foreign patents and is a national high-tech certified enterprise.

With the rise of companies such as Yushu Technology, Chinese humanoid robots have shown strong development momentum. According to the "Guiding Opinions on the Innovation and Development of Humanoid Robots", it is predicted that by 2029, the scale of the Chinese humanoid robot market will reach 75 billion yuan, ranking first in the world.

Wang Xingxing said in a recent interview that by the end of this year, the entire AI humanoid robot will reach a new level.

Yushu Technology

Humanoid Robot