The unpopular track "creates" another hit, with sales of more than 40 million in a single month!

In recent years, the DIY culture in overseas markets such as Europe and the United States has been increasingly popular, inspiring many consumers to make handicrafts. Under this trend, smart hardware products such as 3D printers , 3D scanners, and laser engraving machines have emerged, and with the advantages of high precision and high efficiency, they have met this market demand and are widely popular among consumers around the world.

In this trend, more and more brands have noticed the potential of smart hardware devices going global, which has brought the unpopular products in this field to the fore . LaserPecker, a laser engraving machine brand known as the "king of crowdfunding" , is one of them.

Started with crowdfunding, it has repeatedly created popular products

When it comes to laser engraving machines, many people may first think of it in old factories and documentaries. However, with the transformation and upgrading of the global manufacturing industry and changes in consumer demand, this product has become common in thousands of households.

Take LaserPecker for example. After more than seven years of development, it not only has a very high reputation and influence in many overseas countries such as Germany, Austria, France, Japan, and South Korea, but also occupies a place among the core brands of global laser engraving.

Public information shows that LaserPecker is a laser engraving machine brand under Shenzhen Hixing Technology Co., Ltd. , which was established in 2017. Its main business includes the research and development, production and sales of global consumer-grade small laser engraving machines.

In the early years, inspired by the 3D printer export boom, a number of domestic home CNC equipment brands including LaserPecker keenly captured the new market demand. Under the trend, LaserPecker resolutely decided to start developing home laser engraving machines and took "smaller, smarter, and more powerful" as the design principle of the brand's products.

Unlike other brands, LaserPecker's way of opening up the overseas market is "crowdfunding". Since launching global crowdfunding with its first product in 2018, its cumulative crowdfunding amount has reached 300 million yuan, and people in the industry even call it the veritable "crowdfunding king".

Specifically, in 2018, LaserPecker launched its first product, Laserpecker Pro , which weighs only 190 grams. With this product, it successfully raised $ 770,000 on Kickstarter and then raised $ 1 million on Indiegogo . In 2018, LaserPecker raised a total of $ 1.77 million .

In 2020, LaserPecker launched its second-generation product, Laserpecker2, which raised $5.92 million, $1.44 million, $1.39 million, and $ 1.16 million on Kickstarter, Indiegogo, Campfire, and TskTsk , with a total crowdfunding amount of more than $10 million. In the same year, it also won the "Good Design" design award.

In 2023, with the launch of the new product Laserpecker 4, LaserPecker raised 2 million US dollars in less than half a month, successfully completed its interim goal, and finally set a new record in brand crowdfunding amount with 5.57 million US dollars .

Since its establishment, many products under LaserPecker have been sold out as soon as they were launched, winning the favor of consumers in many countries around the world. At present, it has developed into a leader in the laser engraving machine market .

LaserPecker's monthly revenue exceeds 40 million yuan through multi-channel efforts

Data shows that LaserPecker's sales on Amazon are quite impressive. In the past month, its products have sold nearly 100,000 units in total, with cumulative sales reaching more than US$5.8 million (approximately RMB 40 million).

On this platform, the top-selling products include Laserpecker LP1 Pro , Laserpecker LP2, Laserpecker LP4, Laserpecker LP5 and many other products.

LaserPecker's marketing channels are not limited to Amazon, but also include independent websites, Facebook, TikTok, Youtube, etc.

Institutional data shows that in November 2024, the number of visits to LaserPecker's independent site reached 260,000, among which direct traffic and natural search accounted for the largest share of traffic, accounting for a total of 54%, and traffic from social media platforms accounted for more than 20%.

Take the independent website for example, which is another major sales channel besides Amazon. Entering the independent website, you can learn that LaserPecker's products cover portable handheld laser engraving machines, dual-light source laser engraving machines, foldable laser engraving machines, laser cutting machines, and accessories and materials related to laser engraving, such as protective cases, cutting boards, storage boxes, key chains, kraft paper, coasters, necklaces, pendants, etc.

On the homepage of the independent site, consumers can not only directly purchase laser engraving machines and related accessories, but also share various great creative pictures and stories between different bloggers and LaserPecker to help users choose and use products, and at the same time inspire their creativity.

Through the independent website, LaserPecker has accurately attracted a large number of consumer groups. Some users commented that "LaserPecker engraving machine is too portable. You can carry it with you and perform laser processing as you wish", "It breaks the geographical limitations of traditional machines with its portable design, allowing users to create anytime, anywhere and unleash their imagination"......

In addition, LaserPecker also continues to make efforts through social media platforms. On Facebook, its official account has more than 30,000 fans. At the same time, Facebook accounts for the highest proportion of traffic sources of all social media platforms of the brand, about 57.8%.

In addition, on the TikTok platform, LaserPecker's official account has nearly 50,000 followers and 15 associated influencers. On all social media platforms, its followers total more than 80,000. By posting DIY tutorials, sharing crafts, and cooperating with influencers to promote videos, it has attracted countless target users, thereby significantly increasing the order volume of brand products.

The global laser engraving market is getting hotter

With precise market positioning and marketing strategies, LaserPecker products have been exported to more than 170 countries and regions around the world, with a total number of users exceeding 200,000. In addition to LaserPecker, other core global laser engraving manufacturers include xTool, WAINLUX, NEJE, Ortur, etc., among which xTool, WAINLUX and LaserPecker account for more than half of the global market share in this field.

It can be said that with the rapid advancement of technology and changes in consumer demand, the global laser engraving market has become increasingly hot. Under this trend, the above-mentioned brands have been able to emerge and achieve explosive sales in multiple markets.

According to statistics from the authoritative market research organization QYR, the total sales of the global laser engraving market will reach US$658 million in 2023. In addition, it predicts that the market will continue to soar in the next few years. It is expected that by 2030, the market size will rise to US$1.88 billion, and the annual compound growth rate will be as high as 14.67% during the period of 2024-2030.

It is worth mentioning that China's laser engraving market has performed exceptionally well. Data show that in 2023, its market size will reach US$46 million, accounting for 7.06% of the global market share.

In the future, with the explosion of the laser engraving track, related categories will inevitably continue to set off a craze among global consumers. To use a popular saying nowadays, "unpopular products are also getting better."

For cross-border sellers, the niche field of laser engraving still has a lot of room for development and may be a new opportunity to go overseas.