Beware! A large number of Amazon sellers have suddenly received intensive complaints

Yesterday, this year's Halloween promotion came to an end. In the first promotion of Q4 this year, many sellers sold out. If Halloween is just a carnival for sellers of seasonal products, Thanksgiving, Black Friday and Christmas are feasts for sellers of all categories. However, some sellers may not be able to participate in this traffic feast.

The product does not match the description, and a large number of sellers have been complained

Recently, a large number of Amazon sellers have reported that they have received performance notifications and emails from the platform.

It is reported that Amazon sent this email because some buyers complained that the goods they received did not meet their expectations or did not accurately match the description in the seller's product information. Specifically, the product details page contained misleading content or contained contradictory information.

Amazon stated that although the seller’s products remain on sale, the listing is at risk of being deactivated. Sellers are advised to check the product detail page and make necessary updates to enable buyers to purchase their products with confidence.

“Our product dissatisfaction rate is less than 1%, and the star rating is 4.8, but Amazon still keeps sending us emails,” a seller said helplessly, adding that they have all been complained to the point where they have to write a POA.

It is understood that this situation has been going on for two months, and it has become more and more rampant recently :

“——I have nearly 20 such performances in one store;

——Every store has it every day;

——Basically all products with sales have received this kind of email;

——I can see it every morning when I wake up. ”

This is not the first time this has happened. Some sellers reported that they often receive such emails from October to January of the following year. After receiving the email, the seller's sales will be affected. However, the biggest problem facing sellers on this issue is the risk of listing being removed from the shelves. Now is the Q4 peak season, if a large listing is stopped, it will have a great impact on the seller.

At present, some sellers’ links have been removed from the shelves. It is reported that if the same ASIN is repeatedly complained about, the link is at risk of being removed from the shelves. One seller said that he needed to file a complaint if he received three identical emails for the same product in one day.

However, it is not so easy to pass the appeal. A seller who was suspended in early October appealed five times but still failed to resume sales. The seller received a performance notice at the end of September, and more than a week later, his product link was suspended. Amazon told the seller that they used a combination of automation and expert manual review to identify this problem and make this decision.

Afterwards, the seller filed three appeals by acknowledging the violation , but all of them were rejected. “We always appeal for product defects in this way, but this time it didn’t work. It failed.” In addition, the seller arranged for the service provider to file two more appeals, but the result was the same.

One seller has observed that if he receives a bad review, he will receive an email like this. "Amazon attaches too much importance to the buyer experience. Whenever there is such dissatisfaction, they will criticize the seller," a seller complained. Some sellers even claimed that there may not be any so-called buyer complaints at all. The problem mainly lies in the "Buyer's Voice" section. Once a buyer reports that there is a discrepancy between the product and the page, Amazon will automatically convert it into an email and send it to the seller.

In addition to problems with the details page, sellers also often encounter obstacles in the shipping process.

The problem of warehouse explosion continues, and the seller has not put the goods on the shelves for 75 days.

Amazon's warehouse overflow problem has been going on for a long time. At present, the warehouse overflow dilemma of the US site has not been effectively solved. As major festivals are approaching, this problem has quickly spread to the European site, making sellers anxious.

As far as the US site is concerned, PSC2 and ABQ2 are still the hardest hit areas. All sellers who ship to these two warehouses have to face extremely long listing times.

According to feedback from many sellers, the goods they had sent out in August still had not been put into storage by the end of October. In the end, some sellers had no choice but to change warehouses. A seller in Guangdong couldn't help but complain that they had shipped their goods for 75 days but still hadn't put them on the shelves. Fortunately, they had multiple warehouses, otherwise it would be terrible.

At present, the probability of sellers being assigned to these two warehouses when shipping is still very high. One seller said that when he made shipping plans for three stores last week, all the shipments were assigned to PSC2.

In addition to the US site, the European site has also been liquidated recently. The latest news is as follows:

DTM9: The situation has worsened as they have no space at their premises to accept any more deliveries. All deliveries will be refused until the end of next week.

MHG9: The situation at this warehouse is also not optimistic and it is unable to receive any goods before next Tuesday.

DUS2: Have 15 fully loaded SBs but have not received a response from Amazon regarding resolving the backlog.

XSC1: Have 12 fully loaded SBs but have not heard back from Amazon regarding resolving the backlog.

BER8: There are 11 fully loaded SBs, and a solution is required.

It is reported that Amazon reported a total of 155 WBs that were not unloaded at Amazon (excluding MHG9, the number handled by Amazon and forwarders SLAM and Finsterwalder).

One seller said in frustration: "ABQ2, PSC2, and Germany's DTM9, these three warehouses are dog-skin plasters. No matter how they are built, they are always there. Now there are still several invoices for the goods shipped in mid-August that have not been signed for. The freight forwarder said that they can't get the contract."

The main reason why these warehouses are overwhelmed is due to a lack of staff. Because most of these newly opened warehouses are in remote locations, it is difficult to recruit staff, which leads to a long-term accumulation of goods and the inability to process and put them on the shelves in a timely manner. Moreover, according to feedback from overseas warehouses, many warehouse locations are not even open.

“Since the new warehouses don’t have the capacity to receive so much goods, why did they build these warehouses when they were building the shipments in August?” A seller was speechless about Amazon’s outrageous operation: “Everyone is rushing to send goods to a few warehouses. It would be strange if there is no explosion.”

For sellers, the delay in shipment not only delays sales, but also incurs overtime fees. Fortunately, Amazon has also paid attention to this problem and recently issued an announcement.

Amazon said in the announcement that high demand has resulted in longer delivery times for some incoming locations and palletized goods in the West U.S. They are actively taking steps to address this issue, including rerouting goods to other regions to increase capacity.

In addition, Amazon has made the following adjustments to its purchasing requirements:

For shipments created between August 7 and October 31, the auto-close window is extended to 90 days. For shipments created between August 7 and October 31, 2024, the window to abandon a shipment is extended from 30 days to 45 days from the date it was first received.

The product does not match the description