Seize the biggest business growth opportunity of the year! AliExpress merchants increase their inventory on Double 11

Overseas Double 11 business invitations are in full swing. Reporters learned from the cross-border e-commerce platform AliExpress that this year , merchants' stocking volume has surged across the board, with some categories increasing by more than 8 times, and the scale of overseas managed supply has increased by 3 times compared with the August promotion. Since the Double 11 registration started, merchants have been enthusiastic, and the number of Double 11 business invitation consultations has increased by 65% ​​year-on-year .

It is reported that this year's AliExpress Double 11 will be sold for 8 days from November 11th to November 18th (based on the local time zone of key countries) , the platform investment will double, and cross-border merchants will usher in the biggest business growth opportunity of the year.

(On social media platforms, AliExpress merchants posted pictures of themselves actively preparing for Double 11)

For many merchants, this will be the most certain Double 11. At the Double 11 Merchant Launch Conference, AliExpress clarified the "POP+Full Trusteeship" cross-border dual-track driving solution. The status of merchants' self-operation ( POP) has been greatly improved, focusing on new products and rich categories; Full Trusteeship focuses on small and light items and standard products, and encourages warehouse delivery to improve timeliness and price competitiveness .

"I really feel the determination of AliExpress!" With clear policy support, merchants have gained confidence and are more motivated to prepare goods. Reporters learned that the warehouse stocking volume of electronic accessories, home furnishings, jewelry, auto parts and other commodities on AliExpress has increased significantly, reaching more than three-digit growth year-on-year, and electronic accessories have exploded more than 8 times.

In addition to increasing investment to ensure certain traffic, AliExpress will also introduce more abundant supply this year. This year is the first time that AliExpress has participated in Double 11 with overseas hosting and 10 billion yuan in subsidies. In addition to traditional small and light items, furniture, home textiles , bathroom facilities , mechanical equipment and other major items, as well as mobile phones, sweepers, projectors and other brand merchants will have their own exclusive venues.

Overseas hosting is a new business model that has emerged in the cross-border circle this year. It provides business hosting services for merchants who stock overseas . Merchants only need to be responsible for delivery and fulfillment, and the business links are handed over to the platform . For merchants who already stock overseas, they can add new sales channels at almost zero cost, and AliExpress's overseas hosting can directly access 10 billion subsidies. As soon as it was launched, it was sought after by many big sellers. So far, the supply scale of Double 11 has increased by 3 times compared with the August promotion.

In addition, AliExpress also launched a super brand plan for this year's Double 11 "10 billion subsidies" , with an additional subsidy of up to 10%, through exclusive brand acceptance pages, boot screen slots, traffic investment and other concentrated firepower support, to help Chinese brands penetrate overseas high-value users. Xiaomi, Tineco, Realme, Anker, Honor and other big brands are all on the list.

(AliExpress provides 10 billion yuan in subsidies for the first Double 11, and Chinese brands are busy going global)

AliExpress

Double 11