3,000 inquiries surged in one week, and cross-border sellers flocked to AliExpress overseas hosting

  "After studying the policy, I feel that it is more compatible with AliExpress's overseas warehouse hosting." In addition to the booming semi-hosting, some merchants are turning their attention to more distant battlefields.

The overseas hosting service, which was launched in March this year , is the newest member of the AliExpress "hosting" family, but it has become a hot commodity in the eyes of many cross-border sellers, with the number of inquiries surging by 3,000 within a week. It is reported that well-known Amazon sellers such as HONEYWELL and VEVOR have already settled in.

(Merchants proactively inquire about how to join AliExpress Overseas Hosting)

According to the investment materials, "Overseas Trusteeship" mainly provides management trusteeship services for merchants who stock overseas. Merchants who are entrusted with overseas trusteeship are responsible for delivery and fulfillment, while the management links are handed over to the platform; in terms of price, merchants provide a supply price including freight, and the platform helps with pricing, operation and marketing.

After joining the overseas hosting, merchants who stock overseas can have an additional sales channel at almost zero cost. At the same time, the platform will help merchants operate and provide exclusive traffic. The reporter saw that the homepage of AliExpress US has launched the ship from US area, and overseas managed products can be automatically added and enjoy rights such as search and push weighting and 10 billion subsidies.

(Official investment poster for AliExpress overseas hosting)

Overseas custody further speeds up logistics by “moving” warehouses to places closest to consumers, while also making it more convenient to sell more categories such as large furniture and home furnishings. Improving fulfillment timeliness and category richness is also conducive to improving repeat purchase conversions and accumulating brand awareness.  

SUNNIGOO , a sports and outdoor merchant , was one of the first merchants to join AliExpress' overseas hosting. Relying on its own overseas warehouses in the United States, Germany, and Poland, it can achieve a 3-7- day door-to-door delivery time. Combined with the platform's rich marketing resources, such as 10 billion yuan in subsidies and 328 promotion traffic , SUNNIGOO fired the first shot in the US market , with an average daily order volume of 10 times.

" The peak season is about to begin, and Alibaba customers have already started placing orders. " The AliExpress clerk told SUNNIGOO that after the off-site promotion begins, the number of orders will increase.

(Overseas managed products can enjoy the ship from US zone traffic on the AliExpress homepage )

After the full trusteeship was fully improved, cross-border e-commerce companies began to expand the richness of their supply . AliExpress's semi-trusteeship and overseas trusteeship came into being, providing simple and efficient business models for different types of merchants. In Alibaba's latest earnings call, Alibaba International's management said that it would choose a local-based or cross-border-based business model in different categories and markets from the perspective of consumer experience and demand, as well as from the perspective of operating efficiency.

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