Many sellers have started to lose reviews! The second review is also coming!

Time to settle accounts!

“How is business on the Amazon platform now?”

"Busy, very busy... busy dealing with all kinds of connections and scanning numbers!"

As usual, Amazon sellers have the most troubles around October every year, with wave after wave of sweeps hitting the platform, making it difficult to cope.

Recently, a group of sellers are troubled by problems such as second-instance scanning and loss of associated reviews. The darkness before the peak season has arrived ...

Sellers start losing reviews in large numbers! Amazon is investigating review manipulation

Reviews are the most important factor in product sales and have always been the focus of platforms and sellers. Recently, many sellers reported that they suddenly lost a large number of reviews, not only their own reviews, but also those of their competitors.

One of the sellers stated in detail that there was indeed evaluation activity during the recent promotion of new products, and the service provider was also an old partner. The results of the previous evaluations were quite good, but recently almost all the evaluations have been lost, so they must have been targeted by the platform.

It is understood that in addition to the phenomenon of losing reviews, phenomena such as limited reviews for fake orders and merging zombie reviews into a linked list are also continuing to occur.

Regarding the review restriction, the seller Xiao Zhang reported that the product had been faked, but the review had not yet been posted, and the direct review was restricted as soon as it was displayed. The platform said that it had noticed the unusual review activity of this product, and due to this activity, it has restricted this product to verified purchase review. People familiar with the matter said that in this case, the product can only be unblocked after a certain period of time.

Recently, there are quite a few sellers who have received policy violation warnings for violating the buyer review policy (communicating with buyers to request them to write or modify reviews). In serious cases, their accounts have been blocked. Many sellers who asked service providers to place fake orders were found to have committed BSTC fraud, resulting in their stores being blocked and their listings being removed from the shelves.

Merging reviews leads to brand association, and sellers are stumped by complaints

It is also worth noting that one of the important reasons for the recent surge in brand association is related to reviews.

In detail, sellers have brand-level violations, including but not limited to: using the 0 plan to remove follow-selling, using black lawyers for trademark registration, changing brands, abusing variants (including merging zombie listings), renovating listings, etc. It can be found that the abuse of variants is prominently listed.

Xiao Li, a seller who was affected, said that he authorized his brand to a service provider to merge reviews last year, but was recently cleared out by the platform. There are many sellers who have similar experiences:

We also merged the comments and posted them, and we are still appealing.

I found a service provider to merge the comments, but they were linked right after I finished. It was a huge loss.

How to solve the problem that a small account follows the big account and merges zombie links, causing the big account to be judged as brand-related?

I made some jealous comments at the time, but it turned out that I could not escape the platform's supervision.

It’s better not to play with black technology in the future. Even if you have fun today, be careful that you will be put on the list tomorrow.

…

Industry insiders said that it is not recommended for sellers to authorize small accounts to merge zombie links. As long as the authorization is in place, even if it is later revoked, the Amazon system will have a record. When the platform settles accounts, not only will the small account be gone, but the big account will also be implicated.

Filing a complaint after being scanned can be said to be a technical job, and there are still a large number of sellers who have not successfully appealed.

According to an insider, during the appeal process, all the seller can do is to honestly admit their mistakes. They had previously bound zombie comments, and although they had unbound them later, they were still scanned by the platform more than a year later. When they appealed, they first admitted that they had bound zombie comments, then explained that they had unbound them now, and promised that they would not make the same mistake again in the future, and that they had already regularly checked the brand-authorized partners to ensure the health of their accounts. It is worth noting that during the entire process, the seller needs to first make sure that the listing has no comments associated with the store, otherwise the probability of a successful appeal will be much smaller.

The second review is here! New and purchased accounts are in trouble

In fact, in addition to the associated number scanning, Amazon has also recently carried out a wave of second-instance number scanning:

The new account is scanned for a second time , and the related number scanning occurs at the same time.

I bought a new account, but it was suddenly deactivated after only two months of use . How can I get it to pass the review ?

The account was only opened a week ago and no products had been uploaded yet, but it was already hacked.

Amazon is cracking down on the buying and selling of accounts .

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Judging from the feedback from the sellers who were affected, new and purchased accounts continued to be affected.

It can be seen that Amazon 's store scanning has become the norm. New accounts that have not been operated are easily targeted by the platform, and stores that do not place orders for a long time will also be audited. Many new accounts registered this year have been shut down by the platform one after another. It is worth noting that if the new account has a brand association with other stores, it is likely to cause other stores to be shut down. In addition, purchased accounts are also the focus of platform supervision. Amazon has always been cracking down on the behavior of buying and selling accounts.

This also requires sellers not to buy accounts, but to register them themselves. After registration, do not leave it there without operating it, but log in occasionally to check and put up some links to show that the store is operating.

By the way, how do sellers appeal after encountering a second review of the scanning number?

According to an insider, although the documents required for the second review by scanning the ID number and the ordinary second review are the same, the difficulty of the two is different. The difficulty of the second review by scanning the ID number is obviously greater. Many sellers who submit documents to appeal by themselves will basically be rejected immediately. This also requires sellers to cherish every opportunity to appeal. If the documents and reasons are not clear before the appeal, they still need to open a case and ask the customer service more questions to ensure the completeness, accuracy and authenticity of the submitted documents. The premise of handling the second review by scanning the ID number is to prepare complete and authentic documents + the legal person can cooperate. The former is to successfully schedule a video, and the latter is to pass the video verification.

In response to Amazon's continuous scanning of accounts, many sellers said that the platform is too strict. In many cases, it adopts the attitude of "it is better to kill a thousand by mistake than to miss one", which inevitably hurts some honest white hat sellers. However, many sellers applauded and believed that the platform's crackdown on black hat behavior and maintenance of platform order is beyond reproach. "The platform should be regulated, and everyone should honestly do things within the rules, which is conducive to the long-term development of the platform." One of the sellers said.

In summary, whether it is the massive wave of account blocking in the past two years or the ongoing account sweeping behavior now, it is an indisputable fact that Amazon is committed to maintaining a relatively fair and just business environment. If sellers want to keep up with the development of the platform and not fall behind, the most important thing to do is to abide by and respect the platform rules and operate in compliance.

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