Astro Boy boots are popular overseas, and the number of buyers of "Big Red Boots" on Alibaba International Station has increased fourfold

Astro Boy's Big Red Boots, which have recently become popular overseas, have led to a sharp increase in related searches and inquiries on China's cross-border e-commerce platforms. Since March this year, the number of buyers inquiring about "Big Red Boots" on Alibaba International Station has increased by 4 times, which has also led to a surge in orders from domestic shoe factories .

"Our factory produces waterproof rain boots . The big red boots just hit this category, so we thought about developing it quickly. " Zhao Xiadi, general manager of Beijing Lingpao International Trade Co., Ltd., said that they quickly combined relevant fashion elements to carry out a series of work such as redesign, mold adjustment and modification, and have launched the finished products to the market for trial, and the feedback has been good so far.

At the regular briefing on the State Council's policies on promoting stable scale and optimized structure of foreign trade held on April 23, Li Xingqian, Director of the Department of Foreign Trade of the Ministry of Commerce, proposed that cross-border e-commerce platforms should become the spokespersons for fast fashion consumption, so as to attract more consumers, especially young consumers.

From overseas hits to timely linkage of China's supply chain, fast fashion consumption driving large-scale export growth is becoming an increasingly significant trend. The accelerated penetration of cross-border e-commerce and digitalization, as well as the improvement of China's supply chain's flexible production capacity, are the main contributors to the establishment of this trend, and are also the beneficiaries of traditional foreign trade breakthroughs and the search for business opportunities.

Hot items have driven the search and inquiry boom on Alibaba International Station, and Astro Boy's Big Red Boots is just one of many examples. Alibaba International Station's cross-border index shows that in the past three years, leather slippers and plush slippers have become hot export items . This category has driven the growth of the entire footwear export by nearly 20 % , the number of related products has increased by 7 times, and the number of buyers during the peak period has increased by nearly 10 times . Among them , 74% came from cross-border e-commerce . Influenced by women's shoes, the sales of men's shoes and boots have also doubled.

According to the cross-border index of Alibaba International Station , overseas fast fashion has driven the growth of domestic footwear merchants . Since the beginning of this year , the average number of daily active users has increased by 57.9% year-on-year. Among them , the business opportunities of security shoes have increased by 68.35% year-on-year, the business opportunities of sports and leisure shoes have increased by 103.65% year-on-year, and the business opportunities of formal shoes have increased by 96.43% year-on-year.

The person in charge of the footwear industry at Alibaba International Station analyzed that 60% of footwear buyers on the International Station are overseas social media merchants. They are driven by hot products, keep up with fashion trends, have clear product needs, and often own comprehensive physical stores with stable operations. These people are the main force in the fast connection between fast fashion and the supply chain.

On the supply side, as a major global shoe manufacturing and exporting country, China's shoe exports account for 65% of the world's total exports, and both the export volume and export value rank first in the world. In recent years, with the support of foreign trade digitalization , China's footwear manufacturing is moving towards flexible production. Cross-border e-commerce is seen as a growing growth point for foreign trade, and the vigorous development of new formats has provided an opportunity for the transformation and upgrading of China's supply chain and given it new momentum.

Alibaba International Station