Alibaba and the Brazilian Export and Investment Promotion Agency reach a cooperation agreement on digital platform to promote high-level globalization

On September 3 , as one of the important collaborations facilitated by the 2022 China International Fair for Trade in Services, Alibaba Group and the Brazilian Export and Investment Promotion Agency ( ApexBrasil ) signed a memorandum of cooperation . The two parties will cooperate in digital economy fields such as cross-border trade, cross-border retail, and e-commerce talent training.

(Signing ceremony of the Services Trade Fair)

At the event, Brazilian Ambassador to China Gao Wang said that Brazil has the largest, most developed and still rapidly developing e-commerce market in Latin America. The memorandum of cooperation signed by the Brazilian Export and Investment Promotion Agency and Alibaba Group will strengthen our cooperation with China in the field of e-commerce and become an important part of our economic and trade relations with China. I hope that this cooperation will promote Brazil's understanding of the digital economy and allow more high-quality Brazilian products to have the opportunity to enter China .

It is understood that the two sides will continue to promote in-depth cooperation between Brazilian brands and merchants and Tmall Global and Hema under Alibaba Group . Chinese consumers are no strangers to Brazilian products. In 2017 , China and Brazil signed a memorandum of understanding on bilateral e-commerce cooperation. In 2021 , Brazilian products achieved sales of US$253 million in China through the Alibaba platform , including pre-packaged food from Tmall Global cross-border e-commerce , health food Brazilian green propolis, Brazilian national brand sandals , and fresh meat directly purchased from Hema across the border .

(Brazilian Ambassador to China Gao Wang delivered a speech)

According to the framework of the cooperation agreement, Alibaba.com will open a "Made in Brazil" exclusive national pavilion , which is also the first exclusive national pavilion in Latin America on China's B2B cross-border trade platform, which will further promote Brazilian merchants to obtain global business opportunities through Alibaba.com . The two parties will also select 100 Brazilian companies with e-commerce experience , and Alibaba.com will provide them with exclusive services such as online launch, product delivery, website construction, and quarterly operation reports , as well as customized B2B distribution services for Brazilian merchants exporting to China through the " Global Selling " self-operated service ( Alibaba Fulfillment Service ) .

" Globalization " has always been one of Alibaba's future development strategies. In terms of supporting cross-border trade and serving global consumers, the construction of digital business infrastructure such as global logistics networks is a forerunner. In March 2022 , Alibaba's Cainiao International and Qatar Airways Cargo successfully completed the first charter flight from Hong Kong, China to Sao Paulo, Brazil. As a result, Cainiao's charter flights to Latin America have increased to 8 flights per week to meet the growing demand for Chinese goods among consumers in Latin America . As Cainiao promotes the construction of logistics facilities in Latin America , the logistics time of packages from Chinese cross-border merchants has been greatly shortened from the previous 40-50 days , and can be delivered to overseas consumers in as fast as 12 days. Cainiao's "5 US dollars in 10 days" logistics product has covered 20 countries, helping more cross-border merchants "deliver to the world with the money for a cup of coffee."

In addition, Alibaba eWTP ( World Electronic Trade Platform ) will also work with the Brazilian Export and Investment Promotion Agency to promote Brazil's digital economy training program to help Brazil cultivate talents in the field of digital trade .

" The 'Belt and Road' economic and trade cooperation and the 'Silk Road e-commerce' cooperation proposed by the country are important guidelines for our development of cross-border e-commerce cooperation, and have also created favorable conditions for the promotion of related businesses ," said Wang Tiantian , general manager of Alibaba International Station's Chinese suppliers and cross-border supply chain . The era of digital globalization is coming. As one of the representative companies of China's digital economy, Alibaba is very honored to play a bridging role, introducing high-quality products from Brazil to Chinese consumers, and helping more Brazilian merchants connect with global consumers. Alibaba will rely on 2 to 3 years of digital capabilities to contribute to cross-border economic and trade cooperation and high-level globalization in the digital era.