As soon as it was put on the shelves, it was criticized by BS, and the "0 yuan purchase" sellers reappeared!

According to netizens, recently another seller on the Amazon platform has started the "0 yuan purchase" campaign, and most of the more than ten products in his store are Halloween-related decorations.

It is reported that all products in this store are self-shipped and 100% discounted, so buyers do not need to spend a penny to get the products for free. This has made the "freeloaders" very happy. Thanks to this discount, many products of this store have quickly topped the best-selling lists in different categories.

Multiple products are best sellers at the same time, and they can be purchased for absolutely zero yuan. In addition to the production cost of the product itself, the seller also has to bear the shipping cost. Doing business is to make money, but now you have to pay a lot of money?

In response to this, netizens on the forum made various speculations and discussions.

Netizen A: The seller is trying to increase sales by ranking, ignoring the subsequent store rating, and making quick money;

Netizen B: The supplier used a small account to promote the product, reaching hundreds of orders per day in a short period of time, inducing sellers to notice the product through product selection software and then start purchasing and putting it on the shelves;

Netizen C: It is an e-commerce training institution that creates a false sales image to deceive novice sellers;

Netizen D: Maybe the seller wants to clear out the inventory and completely withdraw from Amazon...

Some netizens even said that they had already placed an order due to their quick hands and were waiting to see whether the seller would ship the goods.

In fact, this is not the first time that something like this has happened on Amazon. As the evergreen sales in the European and American markets, garden products such as barbecue grills and summer leisure products such as swimming rings have been sold by sellers using this non-compliant operation, especially new products.

When new products are launched, some suppliers or sellers take risks to rush to the Amazon best-seller list in a short period of time. They use small accounts to boost rankings, and when the rankings go up, they use products with FBA inventory as variants, and finally combine them to drive sales.

The editor here reminds sellers that sales are important, but compliance is the prerequisite for the long-term success of products. Amazon attaches great importance to product compliance. If you are not careful, Amazon may temporarily freeze the product from the shelves, or even freeze the account and funds.

As of press time, the editor can no longer search for products based on the "0 Yuan Purchase" product link provided by netizens. If the brand is searched directly on Amazon, the same products of other brands are also displayed. If nothing unexpected happens, the store may have been officially closed by Amazon.

In addition to compliance, sellers should also note that it is understandable to pursue hot-selling products to make steady profits, but when selecting products, they must pay attention to identifying how high the gold content of the so-called "hot-selling products" is, be wary of illusions, and beware of routines.

Cross-border e-commerce is a blue ocean track. On this track, running far is more important than running fast.

Amazon

0 yuan purchase