A must-have for social media e-commerce! Pinterest launches in-app shopping feature

After Pinterest expanded its in-app shopping feature to Australia, Canada, France and Germany in June , the feature will now be available in more regions, including Austria, Brazil, Italy, Mexico, the Netherlands, Spain and Switzerland.

Pinterest's in-app shopping feature directly links the content of the Pin and related products. Users can click a button to reach the product page to make a purchase, making the process from product discovery to product purchase simpler and more direct.

By getting more brands to list their products on the platform, Pinterest expands its product catalog and maximizes user shopping activity, which brings great profits to the company .

It is reported that Pinterest first launched its in-app shopping feature in the United States and expanded it to the United Kingdom in September last year. Eight months later, it was expanded to Australia, Canada, France and Germany. Now, users in 13 countries and regions around the world can experience its in-app shopping feature.

Pinterest saw a surge in usage last year amid the pandemic-driven rise in e-commerce . Although usage has slowed this year, the platform has also used this opportunity to clarify its direction, benefiting from the growing trend of online shopping by promoting more in-app interactions and consumption.

This is evident in Brazil and Mexico, where Pinterest opened new offices earlier this year to tap into the emerging potential of online commerce in those markets, driven by growing interest among locals.

Virtually all of Pinterest’s user growth over the past year has come from outside the U.S., so it makes sense for the platform to roll out its in-app shopping capabilities to more markets as it works to change user shopping behaviors and engagement.

However, will this help Pinterest cope with potential losses as people return to offline physical stores to shop when the epidemic improves?

In its most recent earnings report, the platform said revenue had grown 125% year-on-year despite having fewer users than in the previous period.

(Photo from: Social Media Today)

Pinterest is clearly influencing consumer shopping behavior, which bodes well for the company. It’s worth noting that the vast majority of Pinterest’s revenue still comes from the United States, which also suggests that it has a lot of potential in other markets as the app’s usage increases in these markets.

For personal brands and sellers, Pinterest is a marketing platform that can be considered. As social e-commerce becomes more and more popular, the shopping functions of social platforms are constantly improving, and many large companies have turned their attention to social e-commerce platforms.

Social e-commerce

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