The beauty appliance market has great potential! The market size will increase by US$4.04 billion in 2026

According to Technavio's latest market report, the home beauty appliances market size is expected to increase by US$4.04 billion from 2021 to 2026, with a compound annual growth rate of 6.58%.

These household beauty appliances mainly include hairdressing appliances, hair removal appliances and other beauty appliances.

According to the survey, the growing fashion trends, the increasing user groups, and the launch of smart home beauty appliances are all favorable factors driving the growth of the home beauty appliance market.

However, influenced by the international situation and the market, there are also some factors that restrict the growth of the home beauty appliance market, such as large fluctuations in raw material costs and low-price competition from suppliers.

The main driving force of the growth of the home beauty appliances market

According to market reports, 36% of the market growth will come from North America, and the United States is the main market for home beauty appliances in North America. The market growth in this region will be faster than that in Europe and South America.

The growing fashion trends and consumers' fashion awareness will be the key factors promoting the growth of the North American home beauty appliances market, and brands will use various online channels to promote and market their products.

In addition, survey data show that the elderly who use beauty products are mainly 60 years old or above . Data from the United Nations Department of Economic Affairs show that in countries such as the United States and Canada, the population over 60 years old is expected to increase to 20% by 2030. In recent years, home beauty appliances have also become increasingly popular among millennials. These factors will promote the growth of the North American home beauty appliance market.

With the development of the times, smart home beauty appliances have gradually begun to be accepted by consumers. Compared with traditional home beauty appliances , smart home beauty appliances are more convenient and faster, providing users with multiple functions . Consumers can use one device to solve various beauty problems.

For example, home beauty appliance brand Foreo offers the Foreo UFO , a smart beauty device that combines advanced beauty technology with Korean mask formulas to deliver beauty services in seconds .

These advantages will boost the sales of smart home beauty appliances compared to traditional home beauty appliances, thereby driving market growth.

Challenges of growth in the home beauty appliances market

One of the major challenges to the growth of the global home beauty appliances market is the volatility of raw material prices . Home beauty appliances are manufactured using electrical and electronic equipment, steel, rubber, iron, and plastic as raw materials . The costs of key raw materials such as steel, rubber, iron, and plastic fluctuate greatly in the U.S. and international markets.

In addition, due to the fragmentation of the home beauty appliance market, suppliers will promote product delivery through multiple online and offline distribution channels to enhance market growth, but affected by fierce competition, suppliers will be forced to reduce their profits to win consumers.

It is worth noting that although household beauty appliances are affected by raw material costs and fierce competition, as a relatively popular category in future consumption trends, they are still attracting much attention. Cross-border sellers should keep up with the trend and be prepared for product selection.

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