Employees can also be "bosses"! There are many tricks to retain cross-border talents

There is always a shortage of excellent people, and this phenomenon is also common in the cross-border circle. "Attracting talents and cultivating talents" has become an important issue for the current government and enterprises.

Zhejiang province tries hard to compensate 100,000 yuan for " stealing talents "

Recently, the topic #Zhejiang college students’ failed entrepreneurial loans below 100,000 yuan will be compensated by the government# has become a hot topic, and many people in the cross-border circle are also discussing this issue.

Some sellers directly called it "stealing people"! Some sellers also lamented: Is it too late to go to Zhejiang now? However, one seller calmly analyzed it: Please note that "compensation" means paying on your behalf, not that you don't have to pay it back.

This statement has also been officially confirmed. On the 18th, the Zhejiang Provincial Human Resources and Social Security Network issued an announcement stating that the implementation measures clearly defined the recovery and write-off mechanism. In principle, compensation should be sought after compensation, but for those who are really unable to repay, they will be written off from the Entrepreneurship Guarantee Fund after approval in accordance with the prescribed procedures.

But it has to be said that this wave of hot searches has indeed made Zhejiang popular and attracted people. Many netizens have called to inquire about the policy on Zhejiang college students applying for entrepreneurial guarantee loans.

At any time, "talent" plays an important role in economic development . In addition to various places using unusual methods to recruit talents, many companies have launched employee stock ownership plans in order to attract and retain talents.

Home Furnishings Sales: Big Move to Retain Employees

In order to achieve consistency in the interests of the company, shareholders and employees, and to promote all parties to focus on the long-term development of the company, Zhejiang home furnishing giant Mujia Home Furnishing is currently promoting the 2022 employee stock ownership plan.

It is understood that Mujia Home Furnishing mainly engaged in general trade exports before 2014. However, as the overall export business declined and general trade competition became increasingly fierce, Mujia Home Furnishing transformed into a cross-border e-commerce company. Currently, its main sales channels are sales on overseas e-commerce platforms such as Amazon and traditional general trade sales overseas.

At present, the brand "DECONOVO" under Mujia Home Furnishing has won the favor of American consumers . According to the query on Amazon US, many DECONOVO products have received thousands of reviews, and two of them ranked ninth and eleventh on Amazon's curtain bestseller list (data as of February 20).

Moreover, from the perspective of financial indicators such as operating income and net profit, Mujia Home Furnishing is in an upward stage. However, affected by the increase in operating costs, last year's net profit was not as good as the previous year. The third quarter financial report shows that the profit in the first three quarters of last year decreased by 25.35% compared with the previous year , but it is still in a profitable state.

In other words, the subscription price of this plan is 20 yuan per share, and the number of participants is no more than 30. From the list of employees participating in the shareholding plan, except for the chairman, the rest are basically supervisors (e-commerce department sites)/factory managers. According to the plan, these employees have been employed for more than 5 years and play an important role in the company's development.

In simple terms, the employee stock ownership plan means that employees purchase their own company stocks. In this way, employees and the company have a "bond", which means they advance and retreat together. However, it should be noted that the employee stock ownership plan of Mujia Home Furnishing does not involve the company exchanging employee services and equity incentives, and there are no other performance conditions involving share-based payments, such as performance commitments.

Many companies now have corresponding incentive policies. Companies generally sell stocks to employees at a discount, and sometimes there are certain performance requirements.

Taking Ecovacs as an example, its incentive plan is 87.23 yuan per share (the reserved restricted stock grant is 50% of the average trading price of the company's stock of 174.46 yuan per share in the 20 trading days before the announcement of the board resolution. Even though the stock price has now fallen to around 130 US dollars per share, it is still higher than the market price).

But in order to get the "discount coupons", employees need to meet performance targets. Ecovacs has set many performance assessment sub-items, as well as personal assessments. The editor will simply list a few here: based on 2020, the net profit growth rate in 2021 will not be less than 20%, in 2022 it will not be less than 44%, and in 2023 it will not be less than 72.80%.

However, no matter what method is used, the company's starting point is to attract and retain talent and improve performance.

All parties help to cultivate talents

After the "baptism" of the epidemic , the development of cross-border e-commerce around the world is now as fast as taking off from a rocket. According to a report by research firm Forrester , the value of the cross-border e-commerce industry may increase to US$627 billion in 2022. With the rapid growth of the cross-border e-commerce export industry, the domestic demand for related talents is also increasing.

eBay previously found that cross-border e-commerce companies lack talent, especially small and medium-sized cross-border companies lack professional talent. Traditional foreign trade companies also face the problem of difficulty in hiring when transforming into cross-border e-commerce companies.

Faced with such a situation, the government and enterprises have all "come up with ideas" and put forward their own suggestions for cultivating and developing talents, to help the cross-border e-commerce industry "take off".

In the Nanning area of ​​the Guangxi Free Trade Pilot Zone, a talent training model for cross-border e-commerce has been launched:

1. Industry-education alliance, build Guangxi cross-border e-commerce talent training system . Mainly to build an internal sharing exchange platform, relying on the national overseas talent entrepreneurship base and Southeast Asia's major cross-border e-commerce platforms, to build a talent training model, to carry out professional and standardized cross-border e-commerce talent training for colleges and universities, society, government, and enterprises; strengthen cross-border e-commerce talent exchanges, cooperate with domestic universities to recruit international students, integrate overseas personnel, introduce high-level overseas talents, and encourage them to innovate and start businesses.

2. Promote integration through production and build a cross-border e-commerce industry ecological service chain. By integrating the major cross-border e-commerce platforms in Southeast Asia and the domestic supply chain, and relying on Guangxi's locational advantages, we will drive small and medium-sized enterprises to develop cross-border e-commerce and promote employment, innovation and entrepreneurship of talents in the cross-border e-commerce industry. The development of the cross-border e-commerce industry will attract higher-level talents, forming a virtuous cycle of "talents boosting industrial development and industries driving talent training."

In addition, with the popularity of e-commerce, more and more countries with minority languages ​​are also accustomed to online shopping. China's cheap and diverse goods also provide favorable conditions for merchants to open up the minority language market. At this time, the training and supply of minority language cross-border e-commerce talents is particularly important.

According to the advice of professionals:

1. Implement general training and carry out a short-term training model for batch cultivation of cross-border e-commerce talents in small languages. Encourage higher vocational colleges and education and training institutions to cooperate with overseas education institutions to jointly cultivate teachers for cross-border e-commerce training in small languages. For talents with certain basic skills in small languages ​​or cross- border e-commerce, carry out cross-border e-commerce skills popularization training in small languages ​​in a stratified and classified manner. Carry out large-scale and large-scale training of cross-border e-commerce talents in small languages, and provide subsidies to talents with outstanding performance to improve their enthusiasm.

2. Deepen the integration of industry and education, and develop a mid-term training model for the cultivation of talents in cross-border e-commerce of minority languages. For talents such as minorities and international students, develop professional and targeted courses to improve the quality of talents. It is also possible to pilot skill training for live e-commerce, and take advantage of the spring breeze of live e-commerce to develop cross-border e-commerce.

3. Strengthen international cooperation, export samples of cross-border e-commerce talents in minority languages, and start a long-term training model. For outstanding cross-border e-commerce talents in minority languages, training bases can be established abroad to allow them to export standardized, high-quality cross-border e-commerce knowledge, obtain more talents locally , and improve the integration of the cross-border e-commerce industry in minority language countries and the domestic industry.

Whether it is the employee shareholding of enterprises or the talent training programs of the government and local governments, enterprises and governments and all walks of life are helping the development of the industry. Therefore, for the enterprise sellers in the cross-border e-commerce industry, they should also seize the current opportunities and continuously improve their strength in order to continue to seize more opportunities to "dig for gold".

Cross-border e-commerce

Talent cultivation