What is Neiman Marcus? Neiman Marcus Review, Features

Neiman Marcus is a high-end department store chain in the United States that mainly sells luxury goods and has a history of more than 100 years. The company is headquartered in Dallas, Texas, and the brands that can enter the department store are the top brands in various industries. Its online retail business has also been booming in recent years, and its products can be shipped to 100 countries and regions around the world.

About Neiman Marcus

The company is headquartered in Dallas, Texas, USA. The brands that can enter the department store are the top brands in various industries. Neiman Marcus is one of the chain department stores under Neiman Marcus in San Francisco, USA. The department store is famous for its luxurious and dazzling products. The interior decoration is also magnificent. There is a daylight on the graphic roof, and the pattern of the ancient Paris city is inlaid with colored glass. It is one of the famous sights in San Francisco. The goods in the store are all high-priced, such as beaded leather bags, Chanel fashions and mink coats. You can buy all kinds of noble ingredients in the food court, such as Christmas fruit cakes imported from the UK, caviar imported from Russia and French premium champagne.

Neiman Marcus is one of the famous department store websites in the United States. You can find top products in almost every industry here, including products from world-class fashion brands such as Burberry, Celine, Jean Paul Gaultier, Juicy Couture, YSL, and Vera Wang. Orders placed with ordinary credit cards may be cancelled, but Neiman Marcus has cooperated with Alipay, and some products can be paid for through Alipay and shipped directly to China.

Neiman Marcus China

Neiman Marcus' Chinese shopping website was launched on December 7, 2012, providing services in both Chinese and English. Its products include women's clothing, trendy shoes, handbags, accessories, men's clothing, children's products, home furnishings, etc.

The company even produced a special video for the launch of its Chinese website. However, the creativity and production of the video seemed a bit crude and lacked sincerity. The incomprehensible use of Chinese elements also foreshadowed its withdrawal in the future.

In order to promote its Chinese e-commerce website, Neiman Marcus sent its senior vice president and fashion director Ken Downing to Shanghai Bund in April 2013 to stage a show with nine major brands. However, one month later in May 2013, Neiman Marcus China announced a massive layoff and a change of strategy. It then completely withdrew and closed its Chinese website.

Development History

-Neiman Marcus was founded in 1907.

-In 1913, a fire almost destroyed the unstable Neiman Marcus. The founder quickly restored Neiman Marcus with amazing perseverance and speed, and opened its first flagship store in 1914.

-In 1938, as the business developed, Neiman Marcus began to offer completely different products named after European and American designers. The first designers included Christian Dior, Gabrielle Chanel, etc.

-In 1939, Neiman Marcus published its first annual Christmas catalog, which included exquisite outerwear, fashion accessories, perfume, toys, etc.

-In 1984, Neiman Marcus pioneered the industry's first customer loyalty tracking system.

-In 1988, Neiman Marcus acquired the Horchow Collection, expanding its business scope to include home furnishings and other household items.

-In 1989, Neiman Marcus acquired Bergdorf Goodman department store and formed the Neiman Marcus Group in 1989.

-In 1999, Neiman Marcus Direct was established to conduct direct sales of luxury goods on the Internet.

-In 2004, Neiman Marcus Group's annual sales revenue was US$3.546 billion, ranking 74th in the world's top 100 retailers.

-In 2006, Neiman Marcus' sales revenue reached US$4.03 billion, of which women's clothing accounted for 35%, women's shoes, handbags and accessories accounted for 19%, men's clothing and men's shoes accounted for 12%, cosmetics and perfume accounted for 11%, home furnishings accounted for 8%, and designer brands and precious jewelry accounted for 10%.

-In 2007, the number of stores of Neiman Marcus Group reached 39, including 37 Neiman Marcus stores and 2 Bergdorf Goodman stores, making it the best performing high-end department store in the United States, mainly dealing in luxury goods.

-2012 Neiman Marcus Christmas holiday collection campaign, starring supermodels Karlie Kloss and Sean O'Pry.

- In October 2013, Neiman Marcus was sold to Ares Management and the Canada Pension Plan Investment Board for $6 billion.

-In August 2015, the company again announced its preparations for an IPO. In late 2015, Neiman Marcus became an independent company.

-In April 2019, Neiman Marcus acquired a minority stake in Fashionphile, an online resale platform for handbags, jewelry and accessories.