What is ConstantContact

Constant Contact is one of the most trusted email marketing service providers in the world, dedicated to providing users with professional email services. Its services are very comprehensive, and customers can design email templates that meet their own needs through its customizable templates.

About Constant Contact

Founded in 1998, Constant Contact is an advertising and marketing company dedicated to helping small businesses and non-profit organizations connect with their customers and members through marketing, online surveys and other services and tools. Constant Contact was created to meet the needs of small businesses and organizations, providing them with simple tools to establish long-term customer partnerships within their affordability. Now, Constant Contact has more than 500,000 customers and its business covers all over the world.

Function

1. Create and edit emails, and choose from more than 100 mobile-optimized, easy-to-customize email templates to make your emails more personalized;

2. Send emails, track and test;

3. Collect email addresses on the website, get more emails through Facebook social media marketing, mobile devices, and reach more audiences;

4. Track email performance with real-time reporting and powerful analytics;

5. Help sellers send appropriate email content at the right time, such as welcome emails, birthday emails and electronic marketing emails.

cost

New users can try it for free for 60 days, with access to email templates, image galleries, editors, contact management, reports, and live customer support, but can only send emails to 100 contacts during the trial period. After that, the cost ranges from $20 to $335 per month, depending on the number of email lists.

Advantages

1. Custom templates

Constant Contact can take this heavy burden off your small business. In addition, the template should be consistent with the message you want to convey. From holiday designs to event invitations, teams can provide the right copy for the right design without having to generate a template from scratch. These reusable templates provide flexibility for each campaign, eliminating the hassle of creating your own template or hiring an expensive designer. Use Constant Contact 's customizable templates to get high-quality designs instantly.

2. Targeted activities

Constant Contact ’s click classification feature allows teams to automatically add subscribers to lists every time a contact clicks a link, button, or clickable image in an email. Then send more targeted behavioral messages to avoid putting subscribers in a marketing campaign where they will all receive the exact same message. Instead, teams should work on customizing the inbox experience through intelligent email marketing automation.

3. Contact management

If you already have a list, Constant Contact offers the option to upload it from Excel , Gmail , or Outlook . The platform can also add new contacts from Facebook pages and websites. Contact management is essential for small business operations, so instead of forgetting or neglecting it, you can use Constant Contact to make some improvements.

4. Effect tracking

Constant Contact offers real-time tracking to see who opens, clicks, and shares your emails, detailed reporting to see the success of your campaigns over time, and which subscribers are engaging and which are not. Take a simple approach to improving the effectiveness of your marketing campaigns.

5. Loyalty Rewards

Using Constant Contact ’s PLUS plan, teams can create a mobile-responsive coupon within an email and track when it’s claimed, shared, and redeemed. This strategy helps foster relationships between small businesses and their customers, with loyalty rewards that keep customers coming back for more. Email is a tool to drive engagement and sales.

FAQ

Q: I don't have an email list. Can I buy one from ConstantContact?

A: No. ConstantContact does not sell email lists, nor does it sell proprietary lists to its customers. However, sellers will be able to obtain email lists from websites, Facebook, and other channels.