Tik Tok has exceeded 100,000 likes, and mask-style masks are popular!

Since the outbreak of the epidemic, masks seem to have become a part of our bodies. However, wearing masks for a long time can prevent the skin from breathing and cause various skin problems. Everyone is trying their best to solve this problem.

Recently , a blogger Alexa Johnson (@glowopedia) on Tik Tok posted a video of her skin care on an airplane, which attracted everyone's attention. The most eye-catching thing was the patch mask under her mask.

In the video, the shape of the mask used by the blogger is similar to the size and position of the mask. Even after applying the mask, putting on the mask will not be affected.

The blogger said that her flight time was about five and a half hours, and she wore the mask for 45 minutes, which allowed her to take care of her skin on the plane. And in the dry cabin, it also kept her skin under the mask moisturized.

After this video was released, it has received more than 100,000 likes and more than 1.6 million views. This has not only aroused the interest of beauty lovers, but also been recommended to travel experts who often go out. They think that facial masks are very practical and can provide safety protection while also maintaining exquisiteness.

The blogger's video also boosted sales of the same mask on Amazon, with a positive review rate of 4 stars. Among the same brand, this mask has the highest sales and positive review rate.

The matching shapes of the mask and the face mask, coupled with its soothing and moisturizing effects, are the creativity and effectiveness that make consumers pay for it.

At the same time, the popularity of mask-type masks has also boosted the sales of similar masks. On Amazon, it has been shown that the words "sold out soon" have been displayed.

After the video was released, we can see on Google Trends that searches for " masque BAR " have been fluctuating upward, and people's attention to the product has increased significantly. This shows that the influence of Tik Tok bloggers is unquestionable.

The skin problems caused by "long-term coexistence" with masks have made many people start to pay attention to skin care. Especially now that the epidemic prevention policies of various countries have been relaxed, more and more people are returning to the office and increasing social activities, so they are paying more and more attention to skin health. The sales of skin care products have also increased significantly.

According to NPD data, the total revenue of the US beauty industry in the third quarter reached 4.9 billion US dollars, an increase of 25% compared with the same period last year. The sales of skin care products also reached 1.4 billion US dollars, an increase of 14% over the same period last year. In addition to facial masks, essences, lip balms, eye creams and other products have also attracted the attention of consumers.

The sales boost from Tik Tok bloggers’ videos also shows that social media is having an increasing impact on consumers. Many consumers will discover new beauty and skincare products on social media. A survey by the influencer marketing platform Traackr found that TikTok ’s beauty advertising posts increased by 164% and user engagement increased by 481%. Moreover, 47% of consumers rely on Tik Tok to find inspiration for beauty products.

Therefore, for sellers, social media platforms including Tik Tok will be a powerful tool for promoting products and increasing exposure in the future. Make good use of them, and you may be the next hit product.

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Mask-type mask