Attention European sellers! New Amazon advertising features are launched

With the launch of Amazon multi-market campaign creation, there is now a way to create campaigns in multiple countries at the same time . Sellers can create or copy ad groups and then automatically target the target country , no longer needing to spend extra time setting up and translating campaigns for the corresponding country. So far, multi-market campaign creation is available in the UK, Germany, France, Italy, and Spain.

To reduce the time it takes to create a campaign , the main features of Amazon multi-marketplace campaign creation are :

1. Transfer all campaign settings, such as targeting, delivery, and ad groups, to the target country.

2. Convert your budget and bids into the currency of your target country.

3. Copy only the products that are available in the target country to the new ad group.

With these new features, it will be easier than ever to create campaigns in all the countries where you sell . You can simply copy an ad group that performs well in one country to another . You can also create a new campaign in one country and launch it in one or more countries with a single click , so these new features will save a lot of time and effort in creating campaigns .

How can I replicate existing activities in other countries ?

1. Go to the campaign page in one of the countries listed above that supports multi- market campaign creation .

2. Select the activity you want to copy and click "Copy".

3. Select Copy to other markets and click "Continue".

4. Select the country you want to copy the campaign to .

5. Select Create Campaign. The system will convert the ad group budget into local currency, match products, suggest bids , and translate your negative keywords.

6. You can see the copied activities on the activity management page of the target country .

How do I create a new campaign in multiple countries ?

1. In one of the supported countries listed above, go to the Create a Campaign page.

2. Select Create Campaign, then select “Sponsored Products,” and click Continue.

3. On the activity generation page , select automatic positioning.

4. In the "Launch to other markets" section, select the country you want to create.

5. For each country, select the account where you want to create a campaign. The system will convert the set budget into local currency, match products, and give a recommended bid .

6. Click   “ Launch campaigns ” is created successfully.