Otto leads the German online furniture market with annual sales of 1.5 billion euros

When it comes to buying furniture and home appliances, consumers are definitely more inclined to go to offline stores to experience them before making a purchase. In 2020, affected by the global epidemic, people need to spend more time at home. In order to make their home life more comfortable, many consumers choose to replace their furniture products, and the sales volume of the home furnishing market has therefore ushered in a substantial increase.

German consumers also prefer to buy furniture and home appliances offline, and online sales of furniture products only account for a small part of total sales. However, due to the various epidemic restrictions on offline stores in 2020, the online sales of many furniture brands are growing strongly , and the German online furniture market has also ushered in a booming development .

According to foreign media reports, in the ranking of Germany's online furniture market, online furniture retailer Otto ranks at the top due to its traditional mail-order business model. From the data given by foreign media, we can see that Otto accounts for almost one-third of the total sales of the German online furniture market. In 2020, Otto 's online net sales in Germany were 1.5 billion euros , an increase of 37% compared with net sales in 2019.

Online sales in other furniture markets are also growing. IKEA ranked second with annual net sales of 646 million euros, a growth rate of 46%, and Amazon ranked third with net sales of online furniture products of 555 million euros, a growth rate of 28%. Following closely behind were Wayfair, Home24.de, Lidl, Bett1.de, Xxxlutz.de, Westwing and Qvc.de.

It is worth mentioning that although West Wing ranked ninth in the sales ranking of the German online furniture market in 2020, its growth rate is the fastest among the brands on the list. In 2020, West Wing's online sales were 126 million, an increase of 59% over the same period last year.

From these growth figures , we can expect further growth in the German online furniture market . According to Statista Consumer Market Outlook, the total revenue of German online furniture is expected to reach 42 billion euros in 2021 , and there is still a lot of potential to be tapped in e-commerce .

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