Growth in all directions: Lingxing ERP's 10 million cross-border e-commerce sellers summit empowers sellers during the peak season

On September 10, the 2021 Lingxing ERP 10 million cross-border e-commerce seller empowerment summit came to an end in Shenzhen . The summit focused on how cross-border e-commerce sellers can "grow vertically and horizontally". Lingxing ERP worked with cross-border industry leaders, organizational management experts, and top overseas sellers to focus on how to operate under the trend of security and compliance, how to prepare for the Q4 peak season, how to optimize organizational management, how to build global traffic, and other pain points of cross-border e-commerce sellers.

The guests participating in the summit mainly include Zhang Lijun, founder of Startup Yeast, Cao Longhui, vice president of Guyu Home Technology, George, founder of Global Easy Trade and head of foreign trade, George, founder of Tongzehui, Oxford Xiao Ma Ge, founder of Xiju Data, Lingfei, founder of Apollo PPC, Han Bo, CEO of Baike E-Commerce, Lu Cong, founder of Shenzhen Topology, etc., who brought more than 300 minutes of practical interpretation to cross-border e-commerce sellers.

Amid the industry compliance craze, efficient operation strategies are becoming increasingly important

For most cross-border e-commerce sellers, 2021 is a year of both challenges and opportunities. On the one hand, there is great demand in foreign markets and favorable policy support for domestic brands to go overseas. On the other hand, the compliance operation requirements of the platform are becoming more and more stringent. How to achieve breakthroughs and growth in the current complex environment has become an urgent problem for cross-border e-commerce sellers.

Focusing on the core issue of how to achieve "vertical and horizontal growth", the founder of Global Trade and the head of foreign trade first shared the product belt selection method with cross-border e-commerce sellers, selecting good products to prepare for the Q4 peak season and achieve breakthrough growth. Different from other selection methods, the industrial belt selection method is based on trade data and product data to select products and find suppliers. This can not only help sellers quickly select suitable products, but also improve the efficiency of product selection. As the popular saying in the cross-border circle "70% depends on product selection, 30% depends on operation", it is critical to have an efficient product selection method.

In terms of product operation and promotion, George, the founder of Tongzehui, said that the key is to build your own product database. The product database can effectively help sellers improve their ability to operate in a refined manner. Based on the existing data and materials, firstly, picture design and copy editing can generate more ideas; secondly, product quality improvement and comment orientation have data support, rather than making decisions based on experience and feelings, making decisions more accurate; thirdly, it is conducive to determining core words and precise words for CPC advertising, ensuring the effectiveness of advertising.

In addition, George also elaborated on the essence of copywriting, which is not about how beautiful the context of the sentence is, but about making it recognizable to consumers and the system in order to obtain the precise traffic push entrance of the platform. In the design of the selling point of the picture, only when the picture has texture and can tell a story by itself, which makes users want to buy, the click-through rate and conversion rate will be improved.

In terms of advertising strategy, Lingfei, founder of Apollo PPC, interpreted the future platform's advertising trends, advertising strategies, new product traffic layout, etc. Currently, there are more and more types of Amazon advertising, and with the increase in new advertising positions, sellers also have more traffic entry options, which increases the possibility of product advertising breakthroughs. However, compared with the past, advertising management strategies are becoming more and more important, and reasonable strategies and layouts can maximize advertising effects.

In recent years, the cross-border e-commerce industry has evolved from extensive operations to refined operations in terms of product selection, operation and advertising. The emergence of the operation management system ERP has helped to meet the needs of cross-border e-commerce for refined and efficient operations. For example, with the help of the ERP system's automated advertising management and keyword monitoring, sellers have basically switched from experience-based judgment to automated judgment by the system in advertising, and can control different advertising indicators to improve advertising effects and brand influence.

The healthy and orderly operation of the organization is a new engine for the growth of cross-border e-commerce companies

As cross-border e-commerce sellers' brands go further and further overseas and their company sizes gradually grow, how to recruit and train talents, achieve operational goals, and run the business efficiently and orderly has become the focus of sellers' attention.

In terms of organizational innovation, Zhang Lijun, founder of Startup Yeast, explains the rules of efficient organizational management for cross-border e-commerce sellers based on her rich experience in talent management and organizational growth . Cross-border e-commerce sellers must first determine the development stage of their company and the core needs for talent, and then recruit the right people based on this. After recruiting the right people, it is necessary to distinguish the levels of different personnel and cultivate the competence of specific people and positions accordingly; cooperate with the long-, medium- and short-term incentive system to retain talents, so that the company can operate stably and effectively in the long term. As Zhang Lijun said, "Small businesses operate businesses, large businesses operate organizations." In the process of cross-border e-commerce sellers moving from small scale to large sales, they need to continue to invest in organizational management.

In order for an enterprise to achieve growth, in addition to relying on efficient organization as the core support, orderly management of the supply chain is also an important part. Cross-border e-commerce supply chain management includes the procurement, inventory, and transportation involved in meeting the needs of foreign customers. There are many participants and the relationships are complex. In the view of Cao Longhui, vice president of Guyu Home Technology, the core of supply chain management is to continuously increase revenue and reduce expenditure and continuously reduce costs and increase efficiency. To enhance its core competitiveness, the key lies in making differentiated brand planning in advance, avoiding homogeneous competition, and continuously integrating high-quality resources, improving quality management level, and making good risk prediction.

The cross-border e-commerce market is also changing rapidly. The era of dividends everywhere has passed. The entire industry has evolved from a competition of luck to a competition of strength . On how to build the competitiveness of the company, Han Bo, CEO of Baike E-Commerce, a billion-level seller, shared his growth experience from 0 to 100 million.

Choosing a good track that is suitable for your own company and finding blue ocean markets and emerging markets are the starting points for cross-border e-commerce sellers to go overseas . After choosing a good track, you can reverse the required resource requirements based on the goal. For example, the core of maintaining product competitiveness lies in the creation of a supply chain. Achieving sales targets requires channels, funds and other resources, and more importantly, a team as support. In addition, only by taking the upper-level strategy as the core guidance, dealing with the difficulties encountered on the road to growth with a development-oriented approach, and grasping the rhythm of development can you succeed. In the recent turbulent cross-border e-commerce market environment, Han Bo recommends that sellers operate positively under the platform's compliance requirements, return to the products and services themselves, and appropriately carry out multi-channel layouts in order to build the company's moat and achieve breakthroughs.

Reasonably seize and utilize traffic to build a global growth path for cross-border sellers

For most cross-border e-commerce companies, traffic is one of the core elements for achieving growth in addition to operational capabilities and organizational structure capabilities. In the current traffic game between social media, e-commerce platforms, and independent websites, the decisions and choices of cross-border e-commerce sellers on traffic platforms are actually closely related to the company's product categories and positioning markets.

As shared by Oxford Xiao Ma, the founder of Xiju Data, in the early development of e-commerce platforms and independent websites, the platforms need quantity the most, while independent websites need quality. Independent websites themselves cannot directly bring profits to enterprises. They are actually a sales channel, and in the process of operating independent websites, they need long-term support from economic and operational capabilities. Cross-border e-commerce sellers should view independent websites as a channel for strategic layout and continue to build their own product brands to have a future. Of course, the premise is that the products of cross-border e-commerce sellers are suitable for the development of brands.

In terms of how to build an independent website from 0 to 1 , Lu Cong, founder of Shenzhen Topology, shared the complete process of building an independent website. Like other cross-border e-commerce platforms, product selection is also the first step of an independent website, which determines the success rate of the independent website in the early stage . High-priced, personalized non-standard products are more suitable for independent websites, because independent websites need to invest a lot of money to purchase traffic in the early stage. Currently , only 20%-30% of products on platforms such as Amazon and eBay are suitable for development into independent websites.

Secondly, it is necessary to use advertising to obtain traffic, and use discounts, preferential treatment and other promotional means to improve conversion rate; thirdly, it is necessary to build capital flow, product flow, logistics, and customer service teams to improve customer satisfaction with high-quality products and comprehensive services.

At present, the Amazon platform is still developing rapidly and occupying a major market share. The development momentum of independent sites is an option for sellers, but for a long time in the future, Amazon and independent sites may be in a symbiotic state. For example, you can choose to test products on independent sites. If successful, you can put the products on Amazon for sale, and use Amazon's traffic to achieve higher sales; when the products sold on the Amazon platform have formed consumer word-of-mouth and brand awareness, you can turn to independent sites to undertake brand traffic.

ERP helps sellers refine their operations and move towards vertical and horizontal growth

Regardless of whether cross-border e-commerce sellers ultimately choose to stick to the Amazon platform or to develop their own independent sites , as Apollo founder Lingfei mentioned at the summit , ERP provides support for sellers to refine their operations, using strategies to support optimized operations and achieve growth.

At this point, Lingxing ERP, as a professional one-stop operation management system, has been committed to solving the worries of sellers on their way to overseas expansion. Since its establishment in 2017, Lingxing has been adhering to its original intention to make an easy-to-use ERP, which is critical for cross-border e-commerce sellers. As Fu Bo, the founder of Lingxing ERP, said, companies choose ERP software to improve efficiency. If they still need to invest a lot of time and cost to learn how to use ERP , it will not be able to meet the basic needs of sellers .

At this summit, Chen Yaowei, product director of Lingxing ERP, also talked about the ultimate spirit that Lingxing people adhere to when making products , constantly meeting the new needs of sellers, and discovering their needs one step ahead of sellers , pursuing the ultimate product detail experience. Winning with products and services is also the core reason why Lingxing ERP has been able to serve more than 80,000 customers in total.

In addition, Lingxing ERP has realized the integration and intercommunication with Kingdee Cloud Star Data, and realized the functions of procurement collaboration, sales collaboration, inventory collaboration, and financial collaboration. Procurement collaboration means that Lingxing pushes the purchase application form to Kingdee, and the purchase order and warehousing can be completed in Kingdee immediately. After completion, the data will be automatically pulled to Lingxing, and the seller can perform the local warehouse warehousing operation. This move has opened up the system boundaries, realized accurate fund control, financial compliance management, and integrated business and financial management, helping cross-border e-commerce sellers to efficiently manage the goods, first leg, sales, and financial settlement business of cross-border e-commerce.

In addition to continuously strengthening the product strength of the Amazon platform and connecting with Kingdee to solve the financial management problems of cross-border e-commerce sellers, Lingxing ERP will also connect with more directions in the future. Based on the mature experience of building Amazon products, Lingxing ERP will achieve connection with leading e-commerce platforms such as eBay, Shopify, and Walmart; and continue to connect with logistics channels and overseas warehouses to fully meet the cross-border e-commerce warehouse and distribution scenarios; connect with 1688 to complete the closed loop of the supply chain process online; create a standardized open platform to support customers to use Lingxing standard open interfaces to realize the personalized needs of enterprises.

Peak Season Preparation

Cross-border e-commerce