Get rid of the traffic dilemma of independent stations! An introductory tutorial on SEO

Speaking of SEO, which frequently appears in various media, industry veterans, and industry forums , many independent website sellers must be familiar with it. However, what exactly is SEO?

Search Engine Optimization, also known as SEO, is a technology that analyzes the ranking rules of search engines to understand how various search engines search, how to crawl Internet pages, and how to determine the ranking of search results for specific keywords .

For independent sites, the search engine portal will evaluate the match between the seller's site and the content entered in the user's search bar, and display and expose the site according to the system algorithm.

In simple terms, when an ordinary consumer types in keywords on platforms such as Google, Twitter, or Shopify, how to use platform or search engine rules to make your store content appear in their search results.

Independent website sellers can optimize their websites in a targeted manner by using methods that are easy to search and reference, thereby improving the website's natural ranking in search engines, attracting more users to visit the website, increasing the website's traffic, and improving the website's sales and publicity capabilities, thereby enhancing the website's brand effect.

It can be said that SEO external links are an indispensable way to attract traffic for independent website sellers.

There are two main types of SEO techniques: black hat and white hat . SEO techniques that use formal techniques and methods and are accepted by search engines are called white hat techniques . Black hat techniques are those that deceive search engines and visitors through cheating techniques, which will eventually be punished by search engines , such as hiding keywords, creating a large number of meta words, alt tags , etc.

Theoretically, the steps of independent website SEO are mainly to recognize and understand how Google, Twitter, Facebook or Shopify grasps web pages, how to index, how to determine search keywords and other related technologies, so as to optimize the content of the independent website, ensure that it is consistent with user browsing habits, and improve its search engine ranking without affecting consumer experience , thereby increasing the traffic of the independent website and ultimately improving the sales ability of the independent website.

However, in practice, there are still many things to pay attention to when using white hat methods.

SEO is not just about optimizing the store structure. Independent website sellers first need to deeply understand and timely track the search trends of the target platform to confirm the content that users want to see most and the content keywords that are most useful to users; if the content that you want to increase exposure lacks explosive keywords, you can try to associate web page content, add hyperlinks to popular web pages, and use high-exposure web pages containing explosive keywords to bring up relatively low-profile content.

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