The cute girl's little yellow duck hairpin is popular, with overseas sales exceeding 10,000 in the first week of the Olympic Games

After winning the 10m air rifle individual championship and the 10m air rifle mixed team championship consecutively , Yang Qian has become one of the most watched athletes in this Olympics.

Born in 2000 , she not only has superb skills, but the contrast between a heart shape with her hands and a little yellow duck hairpin on the podium has won her a large number of Chinese fans and also caused widespread discussion in Japan.

In her, more and more people see the vitality, authenticity and confidence of China's new generation of athletes.

"How adorable! You showed such open joy. Congratulations on winning the gold medal!"

“Are you making a heart shape with your hands? Congratulations on winning the gold medal!”

This Olympic star-chasing craze has also been reflected in the daily lives of the Japanese people. On the afternoon of July 29, at the Tmall Taobao Overseas warehouse in Shanghai, tens of thousands of packages ordered by Japanese users containing the same yellow duck hairpin as Yang Qian were waiting for security inspection - and most of these packages will be delivered directly to Tokyo within just three days.

(The same style as Yang Qian has become the standard in many Taobao jewelry stores)

With the development of cross-border e-commerce, overseas Chinese and even young people in foreign countries are no strangers to Chinese e-commerce. The Olympic Games or the broadcast of popular Chinese TV series will bring waves of shopping crazes. On July 20, just before the Tokyo Olympics, Tmall and Taobao Overseas jointly launched a direct delivery route between China and Japan, further improving the shopping experience of Japanese consumers on Tmall and Taobao.

"Compared to traditional cross-border transit logistics, Taobao Cross-border Direct Delivery supports one-click ordering and direct delivery to your home, and doubles the logistics speed by using charter flights," said De Xin, head of Tmall Taobao's overseas Japanese logistics. "After placing an order, it can reach Tokyo and Osaka in as fast as three days, and the entire country of Japan can be reached in seven days."

It is reported that since the beginning of this year, Tmall Taobao has upgraded its overseas strategy to help merchants go overseas easily. It is expected that 100,000 new domestic merchants will go overseas throughout the year . By building cross-border payment and logistics infrastructure, Tmall Taobao Overseas has covered more than 200 countries and regions, and established local operation sites in 7 Chinese-populated areas such as Singapore, Malaysia, Canada, and Australia. In the future, Tmall Taobao Overseas users will gradually usher in experience upgrades and enjoy real "zero time difference" shopping.

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