Amazon launches the 2021 late summer promotion, and sellers are about to have a boom in orders again!

Since Prime Day , sellers have been looking forward to the next "traffic explosion" and the moment when orders come one after another. Recently, Amazon has officially put the end-of-summer promotion on the agenda.

Yien.com learned that Amazon Europe released an announcement about the 2021 late summer promotion on July 19: The application window for Amazon Europe’s 2021 late summer promotion Lightning Deals and 7 -Day Deals is now open!

The specific activity schedule for each European site is as follows:

▪   France, the Netherlands and Poland : Monday 23 August to Monday 6 September

▪   UK : Thursday 26 August to Friday 3 September

▪   Italy and Spain : Monday, August 30 to Tuesday, September 7

▪   Turkey : Tuesday, August 31 to Sunday, September 12

▪   Germany and Sweden : Monday, September 6 to Tuesday, September 14

It should be noted that!

The submission window for the 2021 Late Summer Promotion will close two weeks before the event date on each site , so sellers should submit their applications as early as possible, and it is recommended to enter the warehouse at least 72 hours before the start of the Late Summer Promotion.

For sellers , participating in Lightning Deals is one of the most immediate ways to increase brand awareness, increase exposure, and boost sales , while 7-Day Deals can quickly help sellers increase sales and deal with some backlogs. However, since only one of the two can be reported at the same time , sellers can only choose one of the promotions.

In addition, European sellers should also pay attention to the five suggestions for participating in promotions mentioned in Amazon’s announcement .

1. 15% discount on current website price

2. At least match the lowest price in the past 30 days

3. New products

4. Total rating is not less than 3 stars , with 5 or more reviews

5. Product images comply with the style guide .

The massive wave of account bans launched by Amazon in the first half of this year has not stopped until now. The cross-border circle is now shrouded in dark clouds, and some good news is indeed needed to dispel the resentment of sellers.

Eligible sellers are welcome to sign up and participate. We hope that sellers can win more orders in this event.

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