Seize the comparative advantage and speed up the improvement of independent station data quality

In the era of big data, what is the direction for independent sites as DTC ( Direct - To - Consumer ) sellers ?

Without a doubt, data.

Data freedom is an important advantage of independent sites. Sellers not only need to master their own data, but also need to be able to use them wisely .

First of all , sellers need to optimize their omnichannel customer coverage and information acquisition channels . In addition to the acquisition channels within the site itself, there are some commonly used third-party data monitoring platforms to choose from, such as Mention, Buzzsumo, EpicBeat, Oktopost, Feedly, etc.

The purpose of collecting and mining data is to adapt to the complex and ever-changing online sales environment. Independent station sellers face consumers directly, with a shorter feedback cycle and a shorter time required to make adjustments to feedback . The extremely short feedback cycle and diverse feedback channels have prompted independent station sellers to reconsider the rational use of data .

During the epidemic, consumers ' online purchasing power surged , and changes in consumption habits also enabled this growth trend to continue after the epidemic stabilized.

Currently, the data obtained by most independent website sellers not only lacks depth in terms of customer preferences and cross-channel activities, but also has limited integration with third-party marketing channel sources such as social media.

The meaning behind consumer behavior data is also worth exploring , because most independent website sellers often have no experience in analyzing new marketing data, so they may ignore detailed data such as clicks and ratings .

For novice independent website sellers , purpose-oriented may be a way to get started quickly. Sellers first list the information they need to get from the data, that is, predict the demand, and then observe and analyze which data can meet the demand, and gradually grasp the logic behind the data .

Making good use of artificial intelligence can reduce labor costs and improve accuracy to a certain extent . Traditional data analysis is often performed in spreadsheet tools such as Excel, but both human resources and traditional tools themselves are difficult to support the analysis of massive amounts of data in the big data era, so choosing the right data analysis software is particularly important.

There are many overseas data analysis software, each with its own advantages and disadvantages, and the required fees are also different. Independent station sellers can choose the appropriate data analysis machine according to their own needs to generate more powerful insights. To some extent, this insight means greater comparative advantages .

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