eBay continues to help Shanghai companies and brands accelerate their global expansion

May 25 , 2021 , Shanghai   – eBay and Shanghai Municipal Commission of Commerce jointly held the “Going Global with Premium Products ” 1st Anniversary Summit, leveraging the advantages of new cross-border e-commerce business models, continuously promoting the transformation and upgrading of Shanghai’s high-quality enterprises and traditional brands, and rapidly expanding the global market through cross-border e-commerce export channels. Nearly 500 Shanghai companies , schools and representatives of related cross-border e-commerce institutions attended the summit.

Caption: The first anniversary summit of " Going Global with High-quality Products"

Since last year, the COVID-19 pandemic has had a profound impact on the global economy. To help foreign trade enterprises tide over the difficulties, the Municipal Commission of Commerce and eBay jointly planned a series of activities called "Going Global with Excellent Products" to promote the digital transformation of foreign trade enterprises by surveying the needs of enterprises that intend to explore the use of cross-border e-commerce platforms to expand international markets, and connecting with eBay to provide exclusive entry channels, exclusive entry counselors and other green benefits. Since its launch, "Going Global with Excellent Products" has held many offline large-scale cross-border e-commerce summits, more than 30 series of salons, organized a series of activities such as eBay Enterprise Open Day and eBay Golden Eagle Seller Study Club , and held 25 online and offline training sessions , attracting thousands of Shanghai companies to participate , and accelerating the cultivation of Shanghai companies and Shanghai brand transformation and upgrading through real activities . At the event, eBay presented the Outstanding New Seller Award in Shanghai, commending the outstanding achievements of Shanghai Xinglingda International Group; and signed the eBay E- Youth Talent Training Project on the spot with Shanghai University of International Business and Economics and Shanghai Modern Vocational and Technical School to promote cross-border talent training in Shanghai; in addition, eBay also invited outstanding seller representatives from mature cross-border trade regions such as Shenzhen and Fujian to participate in the summit to share the pain points of traditional manufacturing transformation and upgrading to cross-border e-commerce, and help Shanghai sellers have more confidence in transforming and going overseas.

Caption: eBay E- Youth College Signing Ceremony

Ms. Yu Ling, Deputy Director of the Foreign Trade Development Department of the Shanghai Municipal Commission of Commerce, delivered a speech: " Cross-border e -commerce is the fastest-growing trade mode in today's Internet era. It has the huge advantage of being able to directly target overseas consumers, build independent brands and move to the high end of the value chain. On behalf of the Shanghai Municipal Commission of Commerce, I would like to express my sincere gratitude to the eBay team for continuously promoting the series of activities of " Going Global with Excellent Products " and accelerating the cultivation of local cross-border e-commerce entities in Shanghai! On the occasion of the first anniversary of the event, I hope that the city's cross-border e-commerce companies will seize the development opportunities, rely on Shanghai's port, finance, global talents and other advantages, as well as the various policies and measures issued by the government, and the innovative service models of platforms such as eBay, to strive to build their own competitive advantages, accelerate their expansion and strength, and form a group of product brands and corporate brands with high reputation in the global consumer field. "

Caption: Lin Wenkui, General Manager of Sales for eBay Greater China , speaking

Lin Wenkui, General Manager of Sales for eBay Greater China, said: "In the past year, we, Shanghai and sellers across the country have experienced explosive growth in cross-border e-commerce. We have seen a large number of excellent traditional companies in Shanghai join the cross-border e-commerce track, and we feel that the cross-border e-commerce ecosystem with Shanghai characteristics is becoming more and more enthusiastic. As a platform, we are particularly optimistic about the continued development of Shanghai companies in the cross-border e-commerce track in the future. eBay will also continue to help more traditional manufacturing and foreign trade companies in Shanghai accelerate transformation and upgrading through cross-border e-commerce channels. "

Shenzhen and Fujian are traditional cross-border e-commerce export industrial belts in China, with a number of experienced cross-border e-commerce companies. At the summit, eBay invited representatives of outstanding cross-border e-commerce companies in the south to share their successful cross-border export experience with Shanghai companies. Dadi Chunhua is a professional seller of auto parts from Xiamen ,   The company achieved sales of one million US dollars in the first year after entering eBay . Evan, head of the company's cross-border e-commerce business, said: " Since the beginning of our business, we have insisted on digging deep into vertical categories and taking the route of high-quality products and brand overseas expansion. The global epidemic has made logistics particularly critical. We have chosen to deploy overseas warehouses to ensure logistics timeliness and enhance consumers' shopping experience. Brand overseas expansion is a trend. In the future, we are also considering building our own factories to achieve true ' production and sales integration ' and let more Europeans and Americans know about 'Chinese brands'."

eBay further upgrades its support to help Shanghai sellers expand into the global market

In 2021 , eBay will further upgrade its support, with a series of support programs to help new sellers grow their businesses healthily:

l Deeply optimize the "eBay Golden Eagle Program " to help sellers deepen their vertical supply chain, upgrade product quality, function, packaging, design and aesthetics, improve product compliance certification and intellectual property protection, and focus on their core competitiveness.

l Launched the "Large and Heavy Goods Premium Plan" to provide multi-level support solutions from logistics, product selection, traffic to operations for the cross-border export of large and heavy goods, helping sellers to cope with current cross-border export challenges and explore new business opportunities in the differentiated track of large and heavy goods cross-border export.

lSigned cooperation agreements with more than 160 vocational colleges across the country for the " eBay E Youth Talent Training Program ". Gathered nearly 10,000 college students and more than 2,500 teams to launch the first eBay National Innovation and Entrepreneurship Competition, continuously promoted talent training in the cross-border e-commerce industry, and provided sellers with excellent cross-border talents.

l eBay fulfillment provides end-to-end, " one-stop " warehousing and distribution logistics services, improving delivery speed and providing more reliable services for millions of popular items, while reducing delivery costs and operational complexity for sellers, helping sellers to easily expand into the global market.

Lin Wenkui said: "Today's cross-border e-commerce has moved from being channel-oriented to being product-oriented. Companies that deeply cultivate vertical supply chains will definitely become winners at this stage. In the post-epidemic era, cross-border e-commerce has become a new outlet. More traditional manufacturing and foreign trade companies are accelerating their transformation and upgrading; more domestic e-commerce companies are beginning to vigorously expand their second track; more outstanding brand companies are embracing the trend of cross-border e-commerce and realizing brand expansion overseas. We encourage companies to position and focus on their core competitiveness and continuously improve their self-awareness. The eBay team will definitely go all out to work with everyone to achieve a win-win situation! "

Founded in 1992, Shanghai Rongheng International Trade Co., Ltd. of Orient International Group has more than 20 years of experience in the field of underwear manufacturing. It has successively built factories in Shanghai, Bangladesh, and Jining, Shandong, and established a stable supply chain. "Rongheng International" officially entered eBay in 2021 through the "Outbound Excellent Products" project , and chose eBay as the first platform for exploring cross-border e-commerce channels. Han Qian, general manager of "Rongheng" , said: " We realize that traditional trade forms and relatively single markets have restricted the development of the company's business. In particular, the outbreak of the epidemic has made us more aware of the importance of exploring cross-border e-commerce models. We have customized three products for overseas markets, a total of 10 sets of upper and lower matching, targeting the Black Friday, Christmas and New Year sales seasons, and the sales plan for Valentine's Day in 2022 is also being planned. We chose eBay as the first platform for going overseas, and we firmly believe that Rongheng can go overseas smoothly and win the battle in the face of overseas C-end consumers! "

Shanghai's cross-border e-commerce exports continue to lead the country, with home and gardening products growing the fastest  

Cross-border e-commerce has become an important new format and new growth point for the development of foreign trade . More and more overseas consumers are turning to online shopping. According to eBay data:

l In 2020, Shanghai's annual cross-border e-commerce retail export transaction volume ranked second only to Guangdong and Zhejiang , leading the country.

l In 2020, the top eight overseas markets with the highest sales for sellers in Shanghai were the United States, the United Kingdom, Germany, Australia, France, Italy, Canada and Spain, among which the top three with the fastest growth rates were the United Kingdom, Germany and the United States.

l Home gardening, auto parts, sporting goods, and small appliances are the most popular categories for cross-border exports by sellers in Shanghai. In 2020, sales of hydroponic gardening supplies in home gardening increased by nearly 420% compared with the same period of the previous year , and decorative light strings increased by nearly 240% year-on-year ; in sporting goods, yoga and fitness equipment increased by more than 660% year-on-year , weight training equipment increased by nearly 430 % year-on-year , and bicycle accessories increased by more than 170% year-on-year ; in small appliances , air purifiers increased by nearly 240% year-on-year, and vacuum cleaners increased by nearly 75% year-on-year . (The above percentages are the sales growth percentages in 2020 compared with the same period of the previous year)

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